Twitter started tagging confirmed accounts in the newswire

Jan 14/2017

English-speaking users have noticed that Twitter started tagging confirmed accounts in the news. Previously, this information was only displayed in the user’s profile.
The innovation has the following appearance:
The social network has confirmed that this feature is now being launched. According to industry experts, this change will allow users to filter out phishing web news.
Among the latest innovations within the service one can also find the switching to rank search results by relevance, and not by date of publication.
Twitter tested important news alerts in December.

John Mueller: generally Google does not index all the URL on the site map

Jan 14/2017

Non-indexed pages in the site map is a normal practice for Google. This was stated by the Search representative John Mueller during the last meeting for webmasters.
"In Search Console we inform you about how many URL has been indexed, but do not indicate the specific pages. For the most part, this is not an issue to worry about. It is absolutely normal not to index all URL that we can find…
What is more important to be watched at is indexing important pages on the site, which should provide it the traffic," - said Googler.
As noted by Jennifer Slegg of The Sem Post, most of the pages are filtered because of duplicates or very similar content. In such cases it is necessary to consider the need to use the attribute rel = canonical.
If you are the owner of a large website and trying to figure out why Google does not index many pages, divide the map of the site to isolate the problem. For example, dividing the types of goods or pages. This approach often helps to identify which parts of a website are not indexed by Google, find the problem and solve it.

Turkey is on the point of leaving Google and Gmail

Jan 14/2017

Turkey is now working on launching its own search engine and e-mail services that are compatible with national culture and values. This information was announced by the country's Communications Minister, Ahmet Arslan, who was interviewed to NTV television channel, reports Turkey Blocks.
The official emphasized the urgency of this problem. According to him, the user data should be stored within Turkey to allow a full analysis of communication within the country. Details of the plan, such as the name of the new services, their branding and organizational structure are still mute.
Arslan also added that the decision to create their own services was made after the debate on the reliability of Gmail mailer service that hacked the personal correspondence of the Turkish President.

Google starts showing smart phones with location extensions

Jan 14/2017

Starting from January 19, 2017 Google AdWords will show the telephone numbers of branches in the ads within "Address" extension. It is reported by Search Engine Land, with reference to a letter sent to advertisers in the United States.
AdWords reports that this change starts in test mode and does not affect all messages with addresses.
Local phone will be displayed even if the ads are showing "phone numbers" extension with another number. The innovation is intended to improve the relevance of ads that specify address specific branches or outlets of the company.
Advertisers who use the extension addresses are advised to verify the phone numbers for all of its branches or outlets on Google My Business.
One will be able to disable this new feature through the form. However, Google warns that it would negatively affect the ad impressions and, as a result, phone calls.
It is not specified whether this innovation will be tested outside the United States.

Google generates different reports on the links for large and small websites

Jan 14/2017

As Google has repeatedly said that the report on inbound links in the Search Console is a URL sample rather than a complete list. Recently, the Search rep John Mueller said that this report is formed in different ways when considering small and large websites.
So, it shows almost all references for small resources, whereas it gives just a sample for all large ones.
"We have no strict rules as to what information to share. In fact, this report is a sample of links. For the small websites it is likely that almost all links will be received, while the larger resources provides only a selection of the most relevant sources", - said Googler.
Mueller was also asked to clarify what he meant by saying "smaller sites," but he did not give a clear answer to this question:
"I do not know where we could make that line. We are talking about a limited storage available for reference in the Search Console. Therefore, at some point we begin to cut it off [means the redundant data]. "
Those webmasters who control different size websites, the differences are likely to be apparent. Those professionals who run only small websites should notice a change in our reports on the growth of its resources and the number of incoming links.
Earlier it was reported that the update on the Search Console infrastructure could temporarily affect the data of "Links to your site" report.

Google updates new recommendations to website transfer

Dec 05/2016

Google has updated recommendations for those webmasters that transfer your website to a new domain, HTTPS protocol, or a new URL structure.
The updated document now has got a new subsection, which states, when it is better to carry out a partial transfer and when the whole URL:
"Think about the options you would prefer to get your webpage transferred.
• If you website is of small or medium size, we recommend that you transfer the whole URL. In this case, the users will not have problems using the website, whereas for Google robots it will be easier to detect the transfer and index the entire web page.
• If you have a large website, try to move it in parts. This way it will be easier to identify and troubleshoot possible issues."
This question was often called by webmasters, especially with the large websites. Now it has got a formal response by Google.
It is noteworthy that the medium-sized websites it is recommended to do the entire URL transfer. But the concept of "medium" is so much relative and the company has not specified the exact details yet.

Update indicator in the Search Console is now clicklable

Dec 05/2016

The users have noticed that the update indicator in Google Search Console report became clickable.
Under indicator we should understand the vertical line with the word «Update».
From now on when one clicks on «Update» button the user will be moved to the Data Anomalies section that contains information about the update. Before, in order to find out the details of update, you had to go to the Help Search Console, find the page and the right section, focusing on the change date.

Google launches App Maker service

Dec 05/2016

Google has introduced App Maker, which is a new service for creating applications that mostly focuses on corporate clients. The company is now accepting applications for early access to the tool from different enterprises that are using paid version of the G Suite.
The new service allows you to build applications by dragging and insert different widgets within the user interface. Then you can customize the application using scripts, HTML, CSS, JavaScript and JQuery. After starting the application you can track its functioning through Google Analytics.
App Maker is aimed at the professionals who are not application developers.
"We are mostly targeted at corporate developers who create a variety of solutions within their own company, but do not possess enough knowledge, that the mobile applications developers have," - says Google Product manager, Agee Surya.
Applications created with the help of App Maker, operate on the basis of the same infrastructure as Gmail, Google Calendar and Drive.
The data that is generated within the application can be stored in the new Google Drive Tables service, which is managed by a structured Google Drive database.
App Maker users will be able to integrate their applications with Google with a number of services, including Calendar, Contacts, Docs, Drive, Forms, Gmail, Groups, Translator, Maps, Google Sites, Tables and Google BigQuery.

Gooligan virus shut down over a million Google accounts

Dec 05/2016

Check Point Israeli company specialists have found a malware that has cracked over a million Google accounts. The number of affected users is still growing, which equals about 13 thousand people a day.
The virus was named Gooligan. It infects devices running Android 4 (Jelly Bean, KitKat) and 5 (Lollipop) and steals email-addresses and authentication data that is stored on them.
The resulting information can be used by hackers to gain access to user data in Google Play, Gmail, Google Photos, Google Docs, GSuite, Google Drive and other services.
The report says that about 57% of infected devices are found in Asia, whereas in Europe this number equals 9%.
The CheckPoint immediately contacted Google security service having detected the malicious activity. At the moment, the experts are looking for the source of both Gooligan campaigns.

Top searches in December

Dec 10/2016

New month starts with this top searches, please look

Google My Business introduced notification settings

Dec 01/2016

Google has added a new setting into the My Business service. Using the settings users can manage notifications for email and mobile devices.
From now on you can modify the following notifications:
- important account updates;
- feedbacks from customers;
- notifications about photos published by the clients;
- notifications about new features and offers, which will help to attract more customers and others.
The information regarding new settings can be found here: business.google.com/settings.
More information about the innovation is available in the Help screen in Google My Business.

Number of pages in Google index is now over 130 trillion

Nov 15/2016

Google has updated the «How Search Works» page, adding the actual data on the number of indexed pages. At the moment this number exceeds 130 trillion and is still growing.
In March 2013, the number was equal to 30 trillion. In less than 4 years Google has added more than 100 trillion pages into the index.
It should be reminded that now the company is testing a new mobile-first index. This means that in the near future the search algorithms will primarily assess the relevance of a mobile version of the page, and if not, it will use a desktop.
Find more inforation regarding these changes in FAQ.

Google shows the wrong date in the search results

Nov 15/2016

A few days ago a lot of webmasters have noticed that Google shows the wrong date of the publication of content in the search results. This is clearly seen from the messages posted on Google Webmaster Help, Webmaster World, BlackHat World, and Moz forums.
The screenshot (see the link below) displays Google indicates that the message was published on the 30th of December, 2014. In fact, it was uploaded on the 11th of January, 2016.
The specialists are already aware of the bug and are currently working on fixing this error as soon as possible for all users affected.

Top searches in November

Nov 15/2016

New month starts with this top searches, please look

Google: webpage redirect to the home page is treated as soft 404

Nov 13/2016

If your website has 301 redirect set up for all pages to the homepage, then Google will treat those redirects as a "soft" 404 error. This was stated by the search department representative, John Mueller during a regular video-meeting for webmasters.
Therefore, Google will ignore this redirection, and they will not transfer PageRank.

John Mueller called to stop rustling about redirects

Nov 13/2016

Recently, Google rep, Jon Mueller, posted a call for webmasters to stop fussing about redirects on his page on Twitter. According to him, the redirect adjustment is a technical issue and not a matter of SEO. The most important thing is to choose the right version of the redirect, and there is nothing “supernatural” about that.
Mueller’s message was posted following the recent Twitter-storm con regarding the topic of redirects and how they are processed by Google.
During the discussion, Google's search quality analyst, Gary Illyes, said all redirects pass PageRank:
As it was seen from the comments, the foreign experts agreed to the fact that redirects are a matter of technical SEO.
We should remind you that in July this year Gary Illyes have already said that all the redirect codes 3xx pass PageRank.

Google: Disavow Links will help to do Penguin away

Nov 13/2016

Having launched the update for Google Penguin 4.0 a lot of questions raised among experts to give up using this filter. In particular, whether it will be possible to solve this problem by using Disavow file.
Yesterday the Search rep, Gary Illyes confirmed that Disavow Links is still a useful tool to leave the Penguin.
"We did not change our recommendations regarding the disavow links tool," - said Illyes.
In 2013, the former head of Google's search quality service against web spamming, Matt Cutts, announced that in order to quit Penguin the Disavow files can be used:
We should remind you that on September, 23, Google announced the launch of updated version of Penguin 4.0. As a result, the filter update will be part of the core Google algorithm and will go into continuous automatic update mode.

Top searches in October

Nov 12/2016

At the end of last month, we present you a list of the most popular searches on our website

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