O2 Element

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Google changes its approach to the tab content processing

Google representatives have repeatedly said that the content hidden from users under the tabs and links gets less important and can be ignored by the ranking algorithms. According to Gary Illyes, after the mobile-first index is launched, the current situation should change.
During the discussion regarding the upcoming launch into the Twitter Illyes was asked the following question:
"The "bellows" on the desktop content and similar elements on the page are ignored or are not indexed. Is it processed the same way on mobile devices? ". Ilyes replied:
"No, the mobile-first world content is hidden from users and must have the full weight."
It is still a secret whether it will influence the desktop content or not.

European Court introduces a new criterion of legality of the links

The European court has introduced a new criterion for the legality of links to the copyright material, which is the absence of profit.
From now on adding the website links to illegally published materials, which are protected by copyright, is no longer a violation in the case if the owner of the resource does not get any profit of the resource. Before they could justify the writer, unless he knew that the image to other resources were deployed in circumvention of the law. That is, if his actions were not deliberate and did not have a hidden intention.
The corresponding decision was accepted by Playboy’s lawsuit against the Dutch website GeenStijl. The latter was accused of publication of the links to an Australian website that posted posted pictures of Britt Decker, the TV showman without having any permission to do that.
The lawsuit was filed to the court when GeenStijl refused to delete references to images belonging to Playboy. Initially the case was heard in the Supreme Court of the Netherlands. Then it was passed to the European Court.

Google is testing “Back to top” button on mobile search

English-speaking users have noticed that Google is testing a newly introduced «Back to top» («Up») button in the mobile search results. It appears when scrolling down the page.
On iOS this button is displayed only for some Google app users. However, it is slow in responding and degrades the experience of search interaction.
We should mention that last month Google held a testing for a new desktop interface search results.

Seo Facts #125

In a January 2015 study by Social Media Examiner, just over 4 in 10 small and medium-sized business (SMB) marketers worldwide said they were able to measure the ROI of their social media activities. (Source: eMarketer)

Seo Facts #127

 In the April 2015 survey by Manta of small business owners the respondents were most likely to see a return of less than $100 per month from social media marketing. Just 13.5% generated monthly social media ROI of more than $1,000. (Source: eMarketer)

Seo Facts #66

57% of customers say they won’t recommend a business with a poorly designed mobile site and 40 percent have turned to a competitor’s site after a bad experience. (Source: Google)