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You can now disable the automatic extension in AdWords

Google AdWords interface added a feature that turns off unnecessary automatic extensions.
Please follow the instructions below to enable the feature:
• Sign in your AdWords account.
• Click the "Ad Extensions" tab.
• In the drop-down menu on the left above the table, select the report named "Automatic extension."
• Click "Automatic extensions options (optional)."
• Next to "Show all automatic extensions for this account” click "Edit."
• Select "Do not use separate automatic extensions for this account."
• Select the check boxes next to the required types of automatic extensions. • Click the "Save" button.

It should be also mentioned that Google has introduced the extensions to messages. Using this feature, you can create ads by SMS-click option. With these extensions, advertisers will need use tools to receive, process and send SMS.

Google: WordPress-based websites do not benefit in rankings

There is a belief among foreign webmasters that websites built on WordPress receive some advantage in Google rankings. Yesterday it became clear that this is just another myth.
The question on the subject was given to search spokesman, John Mueller on Twitter. He said the following: «WordPress is a perfect for content management system, and it works well in the search. However, our algorithms are not taken into account in the ranking of such factors as the CMS, on the basis of which the works."
According to W3Techs by November 2015, every fourth website on the Internet is powered by WordPress.

Google needs external links to improve the quality of search results

Recently Google’s representative Gary Illyes confirmed that search engines need external links to ensure high-quality results.
The former head of department of Google against the web spam, Matt Cutts, said in 2014 that the failure of the accounting reference quality of the search results is getting worse. A year later, Gary Ilsh confirmed his words.
Internet Marketing consultant, Don Anderson decided to clarify what links he meant: internal or external. Illyes replied:
"I referred to external links. To some extent they touch the popularity of a resource, and approval from others. "

Seo Facts #73

48% Identified keyword/phrase research as a most effective SEO tactic with 34% citing frequent website update. (Source: MarketingProfs)

Seo Facts #95

The most popular social media platform among B2C businesses is Facebook, with 94% of respondents reporting its usage. Other popular platforms are Twitter (82%), YouTube (77%) and LinkedIn (76%). (Source: Content Marketing Institute)

Seo Facts #158

35% of U.S. smartphone users check their phones more than 50 times each day. (Source: AdWeek)