Nascar 2015 Signs

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Another executive leaves Twitter

Twitter Vice President in partnership with Rishi Jaitly said he is leaving the company. He was in charge for such regions as Asia-Pacific, Middle East and North Africa.
According to Jaitly, the reason why he is leaving is his desire to "move towards new opportunities."

The top manager commented on Twitter:
"We are so grateful to Rishi Jaitly for his contribution to the entrepreneurial spirit and leadership he demonstrated during the 4 years working for Twitter. Thanks to him we were able to enter the fast-growing Indian market. Jaitly helped to launch and develop Twitter in the new countries. He has also successfully developed partnerships with the media in the Asia-Pacific region and the Middle East."
Before becoming a part of Twitter Jaitly was the head of the John S. and James L. Knight Foundation, and served as director of development of relations with partners in the Google India.
We should remind you that earlier this year other four executives announced their resignation: the Product vice president Kevin Weil, Vice President of Engineering Alex Rotter, the head of media Katie Stanton and Vice-President of Human Resources Brian Schipper.
It became known that another two key executives are leaving Twitter: the vice-president of global business development and platform Jana Messerschmidt and vice president of Commerce Nathan Hubbard.
Twitter again lost its Product CEO in June.
In July it became known that the vice president of media partnership in North America, Kirstin Stewart, is also planning to leave the company.

Instagram became the largest advertiser among the apps in Facebook

Instagram is the largest advertiser on Facebook's mobile app category. This information was reported by AdAge citing a new Sensor Tower report.
The photoservice accounts 5% of advertising the applications setup in the social network. Previously, Instagram was in the top 10, but in the III quarter it took the prior position among advertisers in this category.
"Apparently, it seems like they will not stop advertising campaigns to attract new users", - said Sensor Tower Product management director, Wes McCabe.
Since 2013, Instagram audience has grown from 100 million to 500 million active users per month. Particularly thanks to promotion on Facebook.
According to AdAge, Facebook does not allow advertisements to buy Twitter. The social network policy prohibits posting competitor’s advertising.
Facebook spokesman rejected this fact, but he also stressed out that the company reserves the right to reject, approve or remove any ad without giving a reason. We should recall that since 2012 Instagram belongs to Facebook.

What is SEO and SEO-optimization?

If you have got a website, then you just have to know what SEO is. Would you like to attract more visitors to the website to demonstrate your products and services or simply to make money online? You can easily reach this goal! The only thing you need to do is to promote the website to top 10 in search engines. In order to keep it top you need to know the basics of optimization and promotion in search engines and know how to use them.
Let's start with an introduction of SEO concept. SEO stands for Search Engine Optimization.
The meaning of these three words is the optimization to your further website promotion in the search engine rankings.
The higher the position of your site in search engine results, the greater the possibility that the user will visit the website, because 100% of users go to first three links found in the search results, and only 20-50% may probably go down to the tenth website provided in the search engine.
10-20% of users check the second website shown in the search results. Therefore, top 10 websites in the search engine are the most favorable resources. But, unfortunately, there are way too many competitors, and there is only top ten websites which take the most priority. It’s no wonder why people ask: how to bring the website to the top place and become a leader? That’s exactly where you will need to use the SEO optimization.

Search SEO-optimization can be divided into three parts:
• The first part takes the functioning of the website itself. It includes the correction of possible errors, adding and editing the content, optimizing the HTML-page code, re-linking, etc. This part is famous as internal optimization.
The effectiveness of you startup depends on your efforts and knowledge in the correspondent area. We must also bear in mind that search engine algorithms have slight difference and therefore Google optimization should be a little bit different from the Yandex optimization.
• The second part of SEO-Optimization is your own website promotion. This step is necessary to bring the resource to the first position by a group of activities running off-site (by means of other websites, article directories, forums, bookmarks, etc), main function of which is to build up the necessary referential mass and promote the website targeted requests, as well as to increase its credibility. This is called a promotion or an external website optimization.
• The third part includes maintenance of the achieved positions and improving the results. Watching your results and indicators of competitors, changing the keywords, texts used as links, website content, all this sure should be taken into account if you wish to keep a top position.

Seo Facts #98

The forecasted number of e-mail users worldwide by 2016: 2.76 billion. (Source: Statista)

Seo Facts #96

66% of B2C marketers say Facebook is their most effective social platform; this is followed by YouTube (53%), Twitter (50%) and Instagram (42%). (Source: Content Marketing Institute)

Seo Facts #132

Facebook and other social media sites ranked as the second most effective marketing method among US small and medium-sized businesses (SMBs) surveyed in January 2015. (Source: eMarketer)