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Facebook decided to do the revision of the rules of advertising and to limit the use of targeting towards the "ethnic community". From now on companies will not be able to use this option in the ads on the topic of employment, credit services, as well as the sale or rental.
About two weeks ago the possibility of targeting by ethnicity on Facebook was actively critisized. In particular, it was noted that in this way the social network violates the users’ civil rights.
Therefore, Facebook decided to ban this option in the above areas. Bisedes, the company will also make changes in the advertising policy. Under the new rules, the brand companies will not be able to post "discriminatory advertisements."
Changes will take effect by the end of this year. Targeting option to ethnic communities will be moved from the demographic to behavioral category.
When the new system is fully launched, advertisers will receive a warning concerning the violation of service policy when buying the ads.
If the advertiser ignores the warnings and automatic announcements confirmation will not be able to recognize the action of violation, the users themselves will have to inform about the violations.
Later, Facebook will publish some recommendations on how to advertise housing, employment and credit services under the new rules.
Google AdSense announced that all users of the service will be automatically transferred to the new interface within a couple of days. There will still be an option to transfer back to the previous UI version. However, in early 2017 it will be already disabled.
Google introduced AdSense updated interface last month. Initially it was optional. From now on it is set up by default.
Among the major changes is a completely redesigned home page and improved navigation.
According to the company, more than a half the AdSense active users decided to transfer to the new UI version and about 90% are still keep using it.
YouTube has announced adding the HDR video format support. One will be able to watch videos in this format with the help of compatible devices such as HDR-TVs with the Chromecast Ultra, Samsung SUHD and UHD. One can feel free to upload video to the service.
High Dynamic Range Imaging, HDRI or just HDR is a technology that works with images and video, the brightness range of which exceeds the capabilities of conventional technology. HDR allows you to display items in the picture at the same time dark and very light areas. This technology improves the video quality by means of approximation to the visibility of human eye, which is able to distinguish details in the shadows and in the light.
According to YouTube reps, the service will also implement the HDR streaming in the nearest future.
The fact that YouTube is planning to add HDR-video support, it was already known in January this year.
In the same Movable Ink report they found 41.4% of email opens occurred on an iPhone. (Source: Movable Ink)
Mobile Shopping (e-commerce orders made on mobile phones and tablets) accounted for 26.9% of orders on Cyber Monday 2015, a jump from only 23% on Cyber Monday 2014. (Source: Custora)
50% of adults shop on smartphones while browsing a store. (Source: VentureBeat)