M1095 Trailer

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Update indicator in the Search Console is now clicklable

The users have noticed that the update indicator in Google Search Console report became clickable.
Under indicator we should understand the vertical line with the word «Update».
From now on when one clicks on «Update» button the user will be moved to the Data Anomalies section that contains information about the update. Before, in order to find out the details of update, you had to go to the Help Search Console, find the page and the right section, focusing on the change date.

Facebook is planning to act as a competitor to Linkedin

Facebook is currently testing a new service that allows page owners to post vacancies and other users to apply for them. This information was reported by TechCrunch.
Vacant posts will be created at «Jobs» tab. The companies will be able to specify the job title, salary and working conditions. By means of a special feature it will highlight vacancies among other publications in the news feed and attract the attention of users. All ads will be visible in the Jobs section.
Applicants will be able to respond to the announcements using «Apply Now» button. The CV will be generated automatically from the data of user’s profiles. Thus, they will be able to quickly offer its candidature for several jobs without wasting time posting general information.
The companies will receive a feedback through private messages. They will also be able to pay for the posts to attact more people.
Once this feature is launched, Facebook will become a direct competitor to the LinkedIn social network.
We should remind you that Microsoft reported of buyng Linkedin in June. The deal should be done by the end of this year, and its total amount will reach $ 26.2 billion.

Facebook limits the advertising because of the ethnic ground

Facebook decided to do the revision of the rules of advertising and to limit the use of targeting towards the "ethnic community". From now on companies will not be able to use this option in the ads on the topic of employment, credit services, as well as the sale or rental.
About two weeks ago the possibility of targeting by ethnicity on Facebook was actively critisized. In particular, it was noted that in this way the social network violates the users’ civil rights.
Therefore, Facebook decided to ban this option in the above areas. Bisedes, the company will also make changes in the advertising policy. Under the new rules, the brand companies will not be able to post "discriminatory advertisements."
Changes will take effect by the end of this year. Targeting option to ethnic communities will be moved from the demographic to behavioral category.
When the new system is fully launched, advertisers will receive a warning concerning the violation of service policy when buying the ads.
If the advertiser ignores the warnings and automatic announcements confirmation will not be able to recognize the action of violation, the users themselves will have to inform about the violations.
Later, Facebook will publish some recommendations on how to advertise housing, employment and credit services under the new rules.

Seo Facts #140

Within the overall Facebook family there are 900 million WhatsApp users, 700 million Facebook Messenger users, and over 400 million Instagram users as of Q3 2015. (Source: TechCrunch)

Seo Facts #121

35% of all those 65 and older report using social media, compared with just 2% in 2005. (Source: Pew Research)

Seo Facts #82

In a September 2015 study by the Content Marketing Institute (CMI) and MarketingProfs, 76% of B2B marketers in North America said they expect to create more content in 2016 than they did in 2015. (Source: eMarketer)