336 Old Street

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Google: Noindex directive is of more importance than Index

Google rep, Gary Illyes, reminded that if the code page indicates both directives Noindex and Index only Noindex will be taken into account.
It’s not an undiscovered land for many webmasters, but a truism. However, judging by the fact that Ilsh decided to remind about this on his webpage on Twitter, such situations are not uncommon.

China adopts a new Cybersecurity law

China legislative body has approved the cybersecurity law which caused a lot of debates, according to Bloomberg.
The new law allows law enforcement authorities to freeze the accounts of foreign citizens and organizations with suspected sabotage of the China's information infrastructure. During the investigation, they will be required to provide the full access to data to the authorities.
The law also requires mandatory certification of computer equipment and personal data storage of Chinese users within the country. According to experts, the input of these requirements will give one more advantage to local market companies over foreign competitors such as Microsoft, Google, Cisco and others.
"This is a step backwards for Chinese innovations. The country's authorities are right in the aspect of ensuring the security of digital systems and information in the country; however, the law will not help to achieve the goal. Instead, it creates barriers to marketing and innovation,"- said James Zimmerman, the head of the American Chamber of Commerce in China.
The law will come into force in June 2017.

Facebook is planning to act as a competitor to Linkedin

Facebook is currently testing a new service that allows page owners to post vacancies and other users to apply for them. This information was reported by TechCrunch.
Vacant posts will be created at «Jobs» tab. The companies will be able to specify the job title, salary and working conditions. By means of a special feature it will highlight vacancies among other publications in the news feed and attract the attention of users. All ads will be visible in the Jobs section.
Applicants will be able to respond to the announcements using «Apply Now» button. The CV will be generated automatically from the data of user’s profiles. Thus, they will be able to quickly offer its candidature for several jobs without wasting time posting general information.
The companies will receive a feedback through private messages. They will also be able to pay for the posts to attact more people.
Once this feature is launched, Facebook will become a direct competitor to the LinkedIn social network.
We should remind you that Microsoft reported of buyng Linkedin in June. The deal should be done by the end of this year, and its total amount will reach $ 26.2 billion.

Seo Facts #116

Email marketing was rated effective by more agency marketers than any other channel with 79% of agencies stating that email provides excellent or good ROI, according to an Econsultancy study in February 2015. (Source: eMarketer)

Seo Facts #139

Facebook reported 894 million Mobile Daily Active Users (DAUs) on average for September 2015, an increase of 27% year-over-year. (Source: Facebook Reports Q3 2015)

Seo Facts #176

The share of transactions made on mobile phones during the 2015 holiday shopping season (Nov. 1 – Dec. 31) climbed from 14% in 2014 up to nearly 19.9%% in 2015.  (Source: Custora)