ink pen gun

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Google turned “Content keywords” off in the Search Console

Google announced that "Content Keywords" in the Search Console has been disabled.
At the time it was launched this report was the only way to see what Googlebot detected when scanning your website. Now webmasters have an access to the Search Analytics report, the tool "View as Googlebot» and other functions.
Google also noted that the "Content Keywords" report misled people. It gave the impression that the more similar the keywords added to the page, the more likely that it will be relevant in search results. In fact, it was not so.
This was exactly the reason of disabling this feature. Since fall 2015 Google got interested in the way the webmasters use "Content Keywords" report.
The idea of disabling the report became known in May this year.



Google updates new recommendations to website transfer

Google has updated recommendations for those webmasters that transfer your website to a new domain, HTTPS protocol, or a new URL structure.
The updated document now has got a new subsection, which states, when it is better to carry out a partial transfer and when the whole URL:
"Think about the options you would prefer to get your webpage transferred.
• If you website is of small or medium size, we recommend that you transfer the whole URL. In this case, the users will not have problems using the website, whereas for Google robots it will be easier to detect the transfer and index the entire web page.
• If you have a large website, try to move it in parts. This way it will be easier to identify and troubleshoot possible issues."
This question was often called by webmasters, especially with the large websites. Now it has got a formal response by Google.
It is noteworthy that the medium-sized websites it is recommended to do the entire URL transfer. But the concept of "medium" is so much relative and the company has not specified the exact details yet.

You can now disable the automatic extension in AdWords

Google AdWords interface added a feature that turns off unnecessary automatic extensions.
Please follow the instructions below to enable the feature:
• Sign in your AdWords account.
• Click the "Ad Extensions" tab.
• In the drop-down menu on the left above the table, select the report named "Automatic extension."
• Click "Automatic extensions options (optional)."
• Next to "Show all automatic extensions for this account” click "Edit."
• Select "Do not use separate automatic extensions for this account."
• Select the check boxes next to the required types of automatic extensions. • Click the "Save" button.

It should be also mentioned that Google has introduced the extensions to messages. Using this feature, you can create ads by SMS-click option. With these extensions, advertisers will need use tools to receive, process and send SMS.

Seo Facts #27

Organic search drives 51% of all visitors to business-to-business and business-to-consumer Web sites, whereas paid-search drives 10% and social 5%. (MediaPost)

Seo Facts #39

Nearly half of digital marketing budgets are spent on search, with 31% on paid search and 18% on SEO. (MarketingProfs)

Seo Facts #84

69% of marketers say they plan to increase their use of blogging this year. (Source: Social Media Examiner)