ice age

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Google changes its approach to the tab content processing

Google representatives have repeatedly said that the content hidden from users under the tabs and links gets less important and can be ignored by the ranking algorithms. According to Gary Illyes, after the mobile-first index is launched, the current situation should change.
During the discussion regarding the upcoming launch into the Twitter Illyes was asked the following question:
"The "bellows" on the desktop content and similar elements on the page are ignored or are not indexed. Is it processed the same way on mobile devices? ". Ilyes replied:
"No, the mobile-first world content is hidden from users and must have the full weight."
It is still a secret whether it will influence the desktop content or not.

Google Search Analytics API makes available resource sets

Google opened access to resource sets in the Search Console by means of the Search Analytics API. Mike Sullivan from the United States was the first one noticed this innovation.
Google launched a new feature "Resource Kits" in the Search Console in May this year. It allows you to connect up to 200 resources of any type (either the web pages or applications) into a sole group and receive all the data on clicks and impressions in a single report.
From now on the resource kits are also available through the Search Analytics API.

Google: WordPress-based websites do not benefit in rankings

There is a belief among foreign webmasters that websites built on WordPress receive some advantage in Google rankings. Yesterday it became clear that this is just another myth.
The question on the subject was given to search spokesman, John Mueller on Twitter. He said the following: «WordPress is a perfect for content management system, and it works well in the search. However, our algorithms are not taken into account in the ranking of such factors as the CMS, on the basis of which the works."
According to W3Techs by November 2015, every fourth website on the Internet is powered by WordPress.

Seo Facts #173

E-commerce revenue was up 16.2% on Cyber Monday 2015 compared to Cyber Monday 2014, making it the biggest day in US online shopping history.  (Source: Custora)

Seo Facts #50

As of May 2015 more Google searches take place on mobile devices than on computers in 10 countries including the US and Japan. (Source: Google)

Seo Facts #146

25% of adult Internet users are on LinkedIn as of August 2015. (Source: Pew Research)