iced espresso

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You can now disable the automatic extension in AdWords

Google AdWords interface added a feature that turns off unnecessary automatic extensions.
Please follow the instructions below to enable the feature:
• Sign in your AdWords account.
• Click the "Ad Extensions" tab.
• In the drop-down menu on the left above the table, select the report named "Automatic extension."
• Click "Automatic extensions options (optional)."
• Next to "Show all automatic extensions for this account” click "Edit."
• Select "Do not use separate automatic extensions for this account."
• Select the check boxes next to the required types of automatic extensions. • Click the "Save" button.

It should be also mentioned that Google has introduced the extensions to messages. Using this feature, you can create ads by SMS-click option. With these extensions, advertisers will need use tools to receive, process and send SMS.

Google turned “Content keywords” off in the Search Console

Google announced that "Content Keywords" in the Search Console has been disabled.
At the time it was launched this report was the only way to see what Googlebot detected when scanning your website. Now webmasters have an access to the Search Analytics report, the tool "View as Googlebot» and other functions.
Google also noted that the "Content Keywords" report misled people. It gave the impression that the more similar the keywords added to the page, the more likely that it will be relevant in search results. In fact, it was not so.
This was exactly the reason of disabling this feature. Since fall 2015 Google got interested in the way the webmasters use "Content Keywords" report.
The idea of disabling the report became known in May this year.

Another executive leaves Twitter

Twitter Vice President in partnership with Rishi Jaitly said he is leaving the company. He was in charge for such regions as Asia-Pacific, Middle East and North Africa.
According to Jaitly, the reason why he is leaving is his desire to "move towards new opportunities."

The top manager commented on Twitter:
"We are so grateful to Rishi Jaitly for his contribution to the entrepreneurial spirit and leadership he demonstrated during the 4 years working for Twitter. Thanks to him we were able to enter the fast-growing Indian market. Jaitly helped to launch and develop Twitter in the new countries. He has also successfully developed partnerships with the media in the Asia-Pacific region and the Middle East."
Before becoming a part of Twitter Jaitly was the head of the John S. and James L. Knight Foundation, and served as director of development of relations with partners in the Google India.
We should remind you that earlier this year other four executives announced their resignation: the Product vice president Kevin Weil, Vice President of Engineering Alex Rotter, the head of media Katie Stanton and Vice-President of Human Resources Brian Schipper.
It became known that another two key executives are leaving Twitter: the vice-president of global business development and platform Jana Messerschmidt and vice president of Commerce Nathan Hubbard.
Twitter again lost its Product CEO in June.
In July it became known that the vice president of media partnership in North America, Kirstin Stewart, is also planning to leave the company.

Seo Facts #181

Social media (Facebook, Twitter, and Pinterest, etc.) drove only 1.8% of sales during the 2015 holiday shopping season, down slightly from 1.9% of sales in 2014. (Source: Custora)

Seo Facts #160

People now spend more time using apps than watching TV. In 2015, U.S. consumers spent 198 minutes in mobile apps per day compared to 168 minutes watching TV. (Source: Mashable)

Seo Facts #65

43% of consumers do online research while in the store. (Source: Wordstream)