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South Korea denied Google access to geospatial data

South Korean authorities banned Google in using the official map data on servers outside the country, reported by Reuters. The reason for refusal were the security issues related to the conflict with North Korea.
Google points out that data should be used on servers around the world to provide a proper functionality for Google Maps. Otherwise, South Korean user will not be able to get information while on pedestrian and road routes.
"We are quite disappointed by this decision," - said Google’s spokesman. He also expressed the hope that in the future the situation may change, and users in the region will have access to all Google Maps features.
According to the Korean officials, using map data outside the country can threaten its security. In particular, military location and other important objects can be revealed in this case.

Google works on narrowing the fake news given in the search results

Google is working on improving the algorithm, where the block "Breaking News" in the search results is based. The company's goal is to promote better news resources and deleting phishing web news.
Earlier this month, the head of Google, Sundar Pichai, was interviewed by BBC and he told that the search engine aims to reduce the probability of dissemination of untrue news to zero.
About two years ago Google made an access to the block of the main news for all publishers, not just Google News sources. As a result, the publications of Twitter, Reddit, YouTube, Hacker News, and low quality content blog started appearing in the search results. After starting the AMP the access became even easier since these websites are adopting the new format so fast, therefore more and more news appear in the search results.
Although the websites are approved by Google News, they quite often publish low quality content, that do not meet certain criteria. At the same time the "Breaking News" block does not require any criteria.
We should remind you that in October Google News began to mark the checked articles.

Facebook limits the advertising because of the ethnic ground

Facebook decided to do the revision of the rules of advertising and to limit the use of targeting towards the "ethnic community". From now on companies will not be able to use this option in the ads on the topic of employment, credit services, as well as the sale or rental.
About two weeks ago the possibility of targeting by ethnicity on Facebook was actively critisized. In particular, it was noted that in this way the social network violates the users’ civil rights.
Therefore, Facebook decided to ban this option in the above areas. Bisedes, the company will also make changes in the advertising policy. Under the new rules, the brand companies will not be able to post "discriminatory advertisements."
Changes will take effect by the end of this year. Targeting option to ethnic communities will be moved from the demographic to behavioral category.
When the new system is fully launched, advertisers will receive a warning concerning the violation of service policy when buying the ads.
If the advertiser ignores the warnings and automatic announcements confirmation will not be able to recognize the action of violation, the users themselves will have to inform about the violations.
Later, Facebook will publish some recommendations on how to advertise housing, employment and credit services under the new rules.

Seo Facts #21

Mobile internet usage surpassed desktop searches in 2016.

Seo Facts #112

Listrak also reported that Back-in-Stock emails had an average open rate of 51.9% with an average conversion rate of 25.3% for Q2 2015. (Source: eMarketer)

Seo Facts #116

Email marketing was rated effective by more agency marketers than any other channel with 79% of agencies stating that email provides excellent or good ROI, according to an Econsultancy study in February 2015. (Source: eMarketer)