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Facebook decided to do the revision of the rules of advertising and to limit the use of targeting towards the "ethnic community". From now on companies will not be able to use this option in the ads on the topic of employment, credit services, as well as the sale or rental.
About two weeks ago the possibility of targeting by ethnicity on Facebook was actively critisized. In particular, it was noted that in this way the social network violates the users’ civil rights.
Therefore, Facebook decided to ban this option in the above areas. Bisedes, the company will also make changes in the advertising policy. Under the new rules, the brand companies will not be able to post "discriminatory advertisements."
Changes will take effect by the end of this year. Targeting option to ethnic communities will be moved from the demographic to behavioral category.
When the new system is fully launched, advertisers will receive a warning concerning the violation of service policy when buying the ads.
If the advertiser ignores the warnings and automatic announcements confirmation will not be able to recognize the action of violation, the users themselves will have to inform about the violations.
Later, Facebook will publish some recommendations on how to advertise housing, employment and credit services under the new rules.
Twitter has decided not to stop the Vine service since it has received a lot of applications on its purchase. The Company expects to conclude an appropriate transaction in the near future. This information was reported by TechCrunch citing its sources.
At the moment, Twitter has reduced the number of potential buyers to only five. The interested companies are still not revealed, except the Japanese company named Line.
One source also stated that several entities consider buying the service for less than $10 billion.
It is assumed that Twitter will be able to benefit from the Vine service, even with the new owner by means of synchronization between applications. Earlier it was reported that Twitter plans to close Vine mobile application in the upcoming months.
Google My Business has implemented another option to performing mass changes to the branch data by using the service editor.
What do you need for this:
• Sign in to Google My Business.
• Locate the desired branches. For this use the search function in the menu "All addresses" in the upper left corner of the page.
• To change one branch, just click on it. To edit multiple locations, use the checkboxes and click the pencil icon in the upper right corner of the page.
• Click on the field you want to edit. If any data has been updated by Google, you'll see them next to their information.
• Make the necessary changes in the window that appears.
• Click "Apply" button.
This method can be used when a company is running more than 10 subsidiaries.
It should be recalled that Google My Business has facilitated the branch attribute management last month. From now on they can be changed by using the bulk upload spreadsheet data.
The 2015 holiday shopping season (Nov. 1 – Dec. 31) was a strong one for US e-commerce retailers with revenue up 12.1% over the same period in 2014. (Source: Custora)
59% of US Instagram users are on the platform daily, including 35% who visit several times a day as of August 2015. (Source: Pew Research)
18% of American adults own only one of the three devices. Among single-device owners, 60% say they have a desktop or laptop computer, compared with a third (34%) whose only device is a smartphone, while 7% report their sole device as a tablet. (Source: Pew Research)