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Google representatives have repeatedly said that the content hidden from users under the tabs and links gets less important and can be ignored by the ranking algorithms. According to Gary Illyes, after the mobile-first index is launched, the current situation should change.
During the discussion regarding the upcoming launch into the Twitter Illyes was asked the following question:
"The "bellows" on the desktop content and similar elements on the page are ignored or are not indexed. Is it processed the same way on mobile devices? ". Ilyes replied:
"No, the mobile-first world content is hidden from users and must have the full weight."
It is still a secret whether it will influence the desktop content or not.
Instagram is the largest advertiser on Facebook's mobile app category. This information was reported by AdAge citing a new Sensor Tower report.
The photoservice accounts 5% of advertising the applications setup in the social network. Previously, Instagram was in the top 10, but in the III quarter it took the prior position among advertisers in this category.
"Apparently, it seems like they will not stop advertising campaigns to attract new users", - said Sensor Tower Product management director, Wes McCabe.
Since 2013, Instagram audience has grown from 100 million to 500 million active users per month. Particularly thanks to promotion on Facebook.
According to AdAge, Facebook does not allow advertisements to buy Twitter. The social network policy prohibits posting competitor’s advertising.
Facebook spokesman rejected this fact, but he also stressed out that the company reserves the right to reject, approve or remove any ad without giving a reason. We should recall that since 2012 Instagram belongs to Facebook.
Check Point Israeli company specialists have found a malware that has cracked over a million Google accounts. The number of affected users is still growing, which equals about 13 thousand people a day.
The virus was named Gooligan. It infects devices running Android 4 (Jelly Bean, KitKat) and 5 (Lollipop) and steals email-addresses and authentication data that is stored on them.
The resulting information can be used by hackers to gain access to user data in Google Play, Gmail, Google Photos, Google Docs, GSuite, Google Drive and other services.
The report says that about 57% of infected devices are found in Asia, whereas in Europe this number equals 9%.
The CheckPoint immediately contacted Google security service having detected the malicious activity. At the moment, the experts are looking for the source of both Gooligan campaigns.
In that same study, tests for Bing show the following: 9.7% of organic clicks go to #1, 5.5% of organic clicks go to #2, and 2.7% of organic clicks go to #3.
86% of B2B marketers and 77% of B2C marketers use content marketing. (Source: Content Marketing Institute)
Of the small businesses with websites 10% updated their site at least once a week, 33% at least once a month, and 21% once per year or longer. (Source: eMarketer)