lounge clip art

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Google updates new recommendations to website transfer

Google has updated recommendations for those webmasters that transfer your website to a new domain, HTTPS protocol, or a new URL structure.
The updated document now has got a new subsection, which states, when it is better to carry out a partial transfer and when the whole URL:
"Think about the options you would prefer to get your webpage transferred.
• If you website is of small or medium size, we recommend that you transfer the whole URL. In this case, the users will not have problems using the website, whereas for Google robots it will be easier to detect the transfer and index the entire web page.
• If you have a large website, try to move it in parts. This way it will be easier to identify and troubleshoot possible issues."
This question was often called by webmasters, especially with the large websites. Now it has got a formal response by Google.
It is noteworthy that the medium-sized websites it is recommended to do the entire URL transfer. But the concept of "medium" is so much relative and the company has not specified the exact details yet.

Google launches App Maker service

Google has introduced App Maker, which is a new service for creating applications that mostly focuses on corporate clients. The company is now accepting applications for early access to the tool from different enterprises that are using paid version of the G Suite.
The new service allows you to build applications by dragging and insert different widgets within the user interface. Then you can customize the application using scripts, HTML, CSS, JavaScript and JQuery. After starting the application you can track its functioning through Google Analytics.
App Maker is aimed at the professionals who are not application developers.
"We are mostly targeted at corporate developers who create a variety of solutions within their own company, but do not possess enough knowledge, that the mobile applications developers have," - says Google Product manager, Agee Surya.
Applications created with the help of App Maker, operate on the basis of the same infrastructure as Gmail, Google Calendar and Drive.
The data that is generated within the application can be stored in the new Google Drive Tables service, which is managed by a structured Google Drive database.
App Maker users will be able to integrate their applications with Google with a number of services, including Calendar, Contacts, Docs, Drive, Forms, Gmail, Groups, Translator, Maps, Google Sites, Tables and Google BigQuery.

Google works on narrowing the fake news given in the search results

Google is working on improving the algorithm, where the block "Breaking News" in the search results is based. The company's goal is to promote better news resources and deleting phishing web news.
Earlier this month, the head of Google, Sundar Pichai, was interviewed by BBC and he told that the search engine aims to reduce the probability of dissemination of untrue news to zero.
About two years ago Google made an access to the block of the main news for all publishers, not just Google News sources. As a result, the publications of Twitter, Reddit, YouTube, Hacker News, and low quality content blog started appearing in the search results. After starting the AMP the access became even easier since these websites are adopting the new format so fast, therefore more and more news appear in the search results.
Although the websites are approved by Google News, they quite often publish low quality content, that do not meet certain criteria. At the same time the "Breaking News" block does not require any criteria.
We should remind you that in October Google News began to mark the checked articles.

Seo Facts #126

April 2015 polling by Manta found that nearly 6 in 10 US small-business owners (SBOs) still weren’t seeing ROI from social media activities. (Source: eMarketer)

Seo Facts #136

Facebook has 217 monthly active users (MAUs) in the US and Canada with 1.55 billion monthly users worldwide as of Q3 2015. (Source: TechCrunch)

Seo Facts #3

70-80% of users ignore the paid ads, focusing on the organic results.