local farmers

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Instagram became the largest advertiser among the apps in Facebook

Instagram is the largest advertiser on Facebook's mobile app category. This information was reported by AdAge citing a new Sensor Tower report.
The photoservice accounts 5% of advertising the applications setup in the social network. Previously, Instagram was in the top 10, but in the III quarter it took the prior position among advertisers in this category.
"Apparently, it seems like they will not stop advertising campaigns to attract new users", - said Sensor Tower Product management director, Wes McCabe.
Since 2013, Instagram audience has grown from 100 million to 500 million active users per month. Particularly thanks to promotion on Facebook.
According to AdAge, Facebook does not allow advertisements to buy Twitter. The social network policy prohibits posting competitor’s advertising.
Facebook spokesman rejected this fact, but he also stressed out that the company reserves the right to reject, approve or remove any ad without giving a reason. We should recall that since 2012 Instagram belongs to Facebook.

HTTPS-connections on desktop Chrome browser has estimated over 50% interest

Google has added a new "Using HTTPS» section in its report on the accessibility of their services and data. It aims to show the transition dynamics to a secure protocol.
According to Google, current desktop Chrome version users download more than a half of the pages through the safe protocol. Whereas, mobile users still widely use HTTP protocol, however, more and more users are getting to HTTPS. Android users who use HTTPS protocol were estimated at 40%.
Google has valued the statistics on page views using different protocols in Chrome and found out that users spend most of their time browsing HTTPS websites than HTTP-resources. This ratio is getting higher for HTTPS benefit.
Google started measuring the HTTPS-connections on Chrome in early 2015.
It should be mentioned that in December 2015 the search engine began HTTPS-indexing page version by default. According to Moz, HTTPS-results in Google top 10 has reached 40% last month.

Google updates marking articles documentation

Google updated the documentation to create advanced snippets for articles pages. Now it clearly describes the difference between the markup for ordinary pages and AMP.
Earlier the documentation indicated the conditions necessary for the article appearance in the AMP-carousel. Now it specifies that the page can be displayed differently depending on its type: «AMP structured data" or «non-AMP structured data".
The updated guidelines clearly state that in order to get into the AMP-carousel the accelerated page should have the appropriate markup. Otherwise, it will be displayed in Google search results.
With regard to the layout specification, Google also shared recommendations for AMP and non-AMP pages. For instance, if AMP features such as headline and image are required then the HTML-pages are highly recommended.
Google also added a new properties category called «Ignored». It means that the property cannot be included in the markup.

Seo Facts #149

Mobile ads now makes up a very significant 78% of Facebook’s advertising revenue, up from 76% in Q2.  (Source: TechCrunch)

Seo Facts #146

25% of adult Internet users are on LinkedIn as of August 2015. (Source: Pew Research)

Seo Facts #107

Email marketing was the biggest marketing channel on Black Friday 2015, driving 25.1% of all transactions, according to Custora. Beyond email 21.1% of sales originated through organic search and 16.3% through paid search, while social media (including Facebook, Twitter, Instagram, and Pinterest) drove only 1.7% of sales. (Source: Custora)