longji china

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Google has cut a number of quick links in the search results

Google has significantly reduced the number of quick links on Google.com search results. This is attested by the RankRanger information.
On November, 2 it was reported that Sitelinks ranked 32% of all search results, and on November, 5 it dropped down to 8.1%. Today, Novemberm 8, it went a little up again and was ranked at 8.5%.
According to Barry Schwartz, the editor from Search Engine Roundtable, this innovation affected mainly small references that were previously placed in a row under the snippet.
Massive navigation links remain without changes applied.
It should be recalled that Google has disabled the URL downgrade rating feature used as a reference site. Previously, it could help Search Console users to remove improper or incorrect links from the search results. It no longer has this kind of option.

Google: WordPress-based websites do not benefit in rankings

There is a belief among foreign webmasters that websites built on WordPress receive some advantage in Google rankings. Yesterday it became clear that this is just another myth.
The question on the subject was given to search spokesman, John Mueller on Twitter. He said the following: «WordPress is a perfect for content management system, and it works well in the search. However, our algorithms are not taken into account in the ranking of such factors as the CMS, on the basis of which the works."
According to W3Techs by November 2015, every fourth website on the Internet is powered by WordPress.

Youtube now supports HDR video

YouTube has announced adding the HDR video format support. One will be able to watch videos in this format with the help of compatible devices such as HDR-TVs with the Chromecast Ultra, Samsung SUHD and UHD. One can feel free to upload video to the service.
High Dynamic Range Imaging, HDRI or just HDR is a technology that works with images and video, the brightness range of which exceeds the capabilities of conventional technology. HDR allows you to display items in the picture at the same time dark and very light areas. This technology improves the video quality by means of approximation to the visibility of human eye, which is able to distinguish details in the shadows and in the light.
According to YouTube reps, the service will also implement the HDR streaming in the nearest future.
The fact that YouTube is planning to add HDR-video support, it was already known in January this year.

Seo Facts #142

Twitter has 320 million monthly active users as of September 2015. (Source: Twitter)

Seo Facts #15

79% of search engine users say they always/frequently click on the natural search results. In contrast, 80% of search engine users say they occasionally/rarely/never click on the sponsored search results.

Seo Facts #173

E-commerce revenue was up 16.2% on Cyber Monday 2015 compared to Cyber Monday 2014, making it the biggest day in US online shopping history.  (Source: Custora)