liquid tree art

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Google turned “Content keywords” off in the Search Console

Google announced that "Content Keywords" in the Search Console has been disabled.
At the time it was launched this report was the only way to see what Googlebot detected when scanning your website. Now webmasters have an access to the Search Analytics report, the tool "View as Googlebot» and other functions.
Google also noted that the "Content Keywords" report misled people. It gave the impression that the more similar the keywords added to the page, the more likely that it will be relevant in search results. In fact, it was not so.
This was exactly the reason of disabling this feature. Since fall 2015 Google got interested in the way the webmasters use "Content Keywords" report.
The idea of disabling the report became known in May this year.

Google updates Search Console infrastructure

Google is on the point of updating Search Console infrastructure; this makes a matter of possible delays in data registration in some of reports. This information was stated on Data Anomalies service webpage.
This situation will take several weeks. "Analysis of the search terms" report will not be affected.
Infrastructure Update was launched on November, 1.
At the moment, some webmasters lack data in "Links to your site" report.
It’s more likely that is has to do with the current changes.

Facebook limits the advertising because of the ethnic ground

Facebook decided to do the revision of the rules of advertising and to limit the use of targeting towards the "ethnic community". From now on companies will not be able to use this option in the ads on the topic of employment, credit services, as well as the sale or rental.
About two weeks ago the possibility of targeting by ethnicity on Facebook was actively critisized. In particular, it was noted that in this way the social network violates the users’ civil rights.
Therefore, Facebook decided to ban this option in the above areas. Bisedes, the company will also make changes in the advertising policy. Under the new rules, the brand companies will not be able to post "discriminatory advertisements."
Changes will take effect by the end of this year. Targeting option to ethnic communities will be moved from the demographic to behavioral category.
When the new system is fully launched, advertisers will receive a warning concerning the violation of service policy when buying the ads.
If the advertiser ignores the warnings and automatic announcements confirmation will not be able to recognize the action of violation, the users themselves will have to inform about the violations.
Later, Facebook will publish some recommendations on how to advertise housing, employment and credit services under the new rules.

Seo Facts #86

88% of B2B marketers currently use content marketing as part of their marketing strategy, yet only 32% have a documented content marketing strategy. (Source: Content Marketing Institute)

Seo Facts #188

Email Marketing was the channel that drove the most online sales on Black Friday. While usually lagging behind online search (free and paid), on Black Friday 2015 email marketing was the primary channel, driving 25.1% of sales. (Source: Custora)

Seo Facts #34

The top challenges in SEO are link building (cited by 41% of corporate marketers) and keyword research (39%). (MediaPost)