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Google updates Search Console infrastructure

Google is on the point of updating Search Console infrastructure; this makes a matter of possible delays in data registration in some of reports. This information was stated on Data Anomalies service webpage.
This situation will take several weeks. "Analysis of the search terms" report will not be affected.
Infrastructure Update was launched on November, 1.
At the moment, some webmasters lack data in "Links to your site" report.
It’s more likely that is has to do with the current changes.

Google updated the Gmail design on iOS platform

Google has redesigned Gmail app for iOS and added some new features to it. The company also updated the calendar for iOS.

The new features in Gmail are as follows:
• the option to cancel a message.
• faster search due to its instant results and spelling hints option.
• the ability to put a message in the archive or delete it by swiping it left or right.

New Calendar features:
• Support for the built-in Spotlight search. Now users can search with the help of events, reminders and goals in the Calendar.
• Support for alternative calendars such as lunar, Islamic and Vedic. Along with these calendars you can also see the current calendar.
• View your weekly and monthly schedule in landscape orientation.
It should be recalled that Google Gmail updated its design for iOS last time for almost four years ago back in December 2012.

Google: Disavow Links will help to do Penguin away

Having launched the update for Google Penguin 4.0 a lot of questions raised among experts to give up using this filter. In particular, whether it will be possible to solve this problem by using Disavow file.
Yesterday the Search rep, Gary Illyes confirmed that Disavow Links is still a useful tool to leave the Penguin.
"We did not change our recommendations regarding the disavow links tool," - said Illyes.
In 2013, the former head of Google's search quality service against web spamming, Matt Cutts, announced that in order to quit Penguin the Disavow files can be used:
We should remind you that on September, 23, Google announced the launch of updated version of Penguin 4.0. As a result, the filter update will be part of the core Google algorithm and will go into continuous automatic update mode.

Seo Facts #194

The share of orders placed on desktop computers over the 2015 holiday shopping season dropped from 74.2% in 2014 to 69% in 2015. (Source: Custora)

Seo Facts #190

Cyber Monday exhibited a similar trend, though less pronounced – with email marketing driving 22.1% of orders, free search 20.7%, and paid search 16.6%. (Source: Custora)

Seo Facts #143

80% of active users access Twitter via mobile devices as of September 2015.  (Source: Twitter)