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Instagram became the largest advertiser among the apps in Facebook

Instagram is the largest advertiser on Facebook's mobile app category. This information was reported by AdAge citing a new Sensor Tower report.
The photoservice accounts 5% of advertising the applications setup in the social network. Previously, Instagram was in the top 10, but in the III quarter it took the prior position among advertisers in this category.
"Apparently, it seems like they will not stop advertising campaigns to attract new users", - said Sensor Tower Product management director, Wes McCabe.
Since 2013, Instagram audience has grown from 100 million to 500 million active users per month. Particularly thanks to promotion on Facebook.
According to AdAge, Facebook does not allow advertisements to buy Twitter. The social network policy prohibits posting competitor’s advertising.
Facebook spokesman rejected this fact, but he also stressed out that the company reserves the right to reject, approve or remove any ad without giving a reason. We should recall that since 2012 Instagram belongs to Facebook.

Google Search Analytics API makes available resource sets

Google opened access to resource sets in the Search Console by means of the Search Analytics API. Mike Sullivan from the United States was the first one noticed this innovation.
Google launched a new feature "Resource Kits" in the Search Console in May this year. It allows you to connect up to 200 resources of any type (either the web pages or applications) into a sole group and receive all the data on clicks and impressions in a single report.
From now on the resource kits are also available through the Search Analytics API.

Youtube now supports HDR video

YouTube has announced adding the HDR video format support. One will be able to watch videos in this format with the help of compatible devices such as HDR-TVs with the Chromecast Ultra, Samsung SUHD and UHD. One can feel free to upload video to the service.
High Dynamic Range Imaging, HDRI or just HDR is a technology that works with images and video, the brightness range of which exceeds the capabilities of conventional technology. HDR allows you to display items in the picture at the same time dark and very light areas. This technology improves the video quality by means of approximation to the visibility of human eye, which is able to distinguish details in the shadows and in the light.
According to YouTube reps, the service will also implement the HDR streaming in the nearest future.
The fact that YouTube is planning to add HDR-video support, it was already known in January this year.

Seo Facts #47

A July 2015 study by Moz and BuzzSumo analyzed the shares and links of over 1 million articles and found that long form content of over 1,000 words consistently receives more shares and links than shorter form content (Source: Moz)

Seo Facts #166

More than 95% of the world’s population are now within reach of a mobile network signal. (Source: TechCrunch)

Seo Facts #26

Lead generation (cited by 61% of corporate marketers) and Web site traffic (57%) are the top SEO objectives for marketers at enterprise companies in 2015. 54% want to improve traffic conversion rates. Just 24% cited attributing sales and revenue to SEO as a top goal. (MediaPost)