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You can now disable the automatic extension in AdWords

Google AdWords interface added a feature that turns off unnecessary automatic extensions.
Please follow the instructions below to enable the feature:
• Sign in your AdWords account.
• Click the "Ad Extensions" tab.
• In the drop-down menu on the left above the table, select the report named "Automatic extension."
• Click "Automatic extensions options (optional)."
• Next to "Show all automatic extensions for this account” click "Edit."
• Select "Do not use separate automatic extensions for this account."
• Select the check boxes next to the required types of automatic extensions. • Click the "Save" button.

It should be also mentioned that Google has introduced the extensions to messages. Using this feature, you can create ads by SMS-click option. With these extensions, advertisers will need use tools to receive, process and send SMS.

Google changes its approach to the tab content processing

Google representatives have repeatedly said that the content hidden from users under the tabs and links gets less important and can be ignored by the ranking algorithms. According to Gary Illyes, after the mobile-first index is launched, the current situation should change.
During the discussion regarding the upcoming launch into the Twitter Illyes was asked the following question:
"The "bellows" on the desktop content and similar elements on the page are ignored or are not indexed. Is it processed the same way on mobile devices? ". Ilyes replied:
"No, the mobile-first world content is hidden from users and must have the full weight."
It is still a secret whether it will influence the desktop content or not.

The US elections will be live on Google and Youtube

Google and YouTube will be live broadcasting the Election day, as the Google company reports.
Youtube videohosting will be broadcasted live on world major TV channels, among which NBC, PBS, MTV, Bloomberg, and Telemundo. Right after the polls closed are, users we be able to see the results of the elections that are integrated into a Google search introduced in 30 languages around the world. Live broadcast will also present a detailed updates and results of the presidential election, senators, congressmen, governors and other information.
The voting will begin on November 8 at 14 or 15 p.m. Moscow time.
We should remind you that in September 2016 US presidential candidate from the Republican Party, Donald Trump has accused Google of concealing negative information regarding Hillary Clinton. And in early November, it was reported that a detailed plan for the campaign in the US presidential candidate of the Democratic Party, Hillary Clinton was composed by none other than the Google head of the board of directors, Eric Schmidt back in 2014.

Seo Facts #185

Black Friday was “Mobile Friday,” with mobile accounting for 36.1% of orders, up from 30.3% of orders on Black Friday 2014.  (Source: Custora)

Seo Facts #129

Thrive Analytics found in January 2015 that many SMBs (small and medium-sized businesses) just don’t have the resources to keep up with social media. (Source: eMarketer)

Seo Facts #100

Gmail has over 900 million active users as of May 2015. (Source: TechCrunch)