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China adopts a new Cybersecurity law

China legislative body has approved the cybersecurity law which caused a lot of debates, according to Bloomberg.
The new law allows law enforcement authorities to freeze the accounts of foreign citizens and organizations with suspected sabotage of the China's information infrastructure. During the investigation, they will be required to provide the full access to data to the authorities.
The law also requires mandatory certification of computer equipment and personal data storage of Chinese users within the country. According to experts, the input of these requirements will give one more advantage to local market companies over foreign competitors such as Microsoft, Google, Cisco and others.
"This is a step backwards for Chinese innovations. The country's authorities are right in the aspect of ensuring the security of digital systems and information in the country; however, the law will not help to achieve the goal. Instead, it creates barriers to marketing and innovation,"- said James Zimmerman, the head of the American Chamber of Commerce in China.
The law will come into force in June 2017.

You can now disable the automatic extension in AdWords

Google AdWords interface added a feature that turns off unnecessary automatic extensions.
Please follow the instructions below to enable the feature:
• Sign in your AdWords account.
• Click the "Ad Extensions" tab.
• In the drop-down menu on the left above the table, select the report named "Automatic extension."
• Click "Automatic extensions options (optional)."
• Next to "Show all automatic extensions for this account” click "Edit."
• Select "Do not use separate automatic extensions for this account."
• Select the check boxes next to the required types of automatic extensions. • Click the "Save" button.

It should be also mentioned that Google has introduced the extensions to messages. Using this feature, you can create ads by SMS-click option. With these extensions, advertisers will need use tools to receive, process and send SMS.

Google Search Analytics API makes available resource sets

Google opened access to resource sets in the Search Console by means of the Search Analytics API. Mike Sullivan from the United States was the first one noticed this innovation.
Google launched a new feature "Resource Kits" in the Search Console in May this year. It allows you to connect up to 200 resources of any type (either the web pages or applications) into a sole group and receive all the data on clicks and impressions in a single report.
From now on the resource kits are also available through the Search Analytics API.

Seo Facts #25

Google accounted for nearly 40% of all U.S. digital ad spending last year. Facebook’s share was about 8%. (eMarketer)

Seo Facts #90

60% of B2B companies say the biggest challenge in creating new assets is producing engaging content. (Source: Content Marketing Institute)

Seo Facts #62

The average human attention span in 2000 was 12 seconds, but by 2013 it was only 8 seconds. (Source: Microsoft)