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John Mueller called to stop rustling about redirects

Recently, Google rep, Jon Mueller, posted a call for webmasters to stop fussing about redirects on his page on Twitter. According to him, the redirect adjustment is a technical issue and not a matter of SEO. The most important thing is to choose the right version of the redirect, and there is nothing “supernatural” about that.
Mueller’s message was posted following the recent Twitter-storm con regarding the topic of redirects and how they are processed by Google.
During the discussion, Google's search quality analyst, Gary Illyes, said all redirects pass PageRank:
As it was seen from the comments, the foreign experts agreed to the fact that redirects are a matter of technical SEO.
We should remind you that in July this year Gary Illyes have already said that all the redirect codes 3xx pass PageRank.

Google has cut a number of quick links in the search results

Google has significantly reduced the number of quick links on Google.com search results. This is attested by the RankRanger information.
On November, 2 it was reported that Sitelinks ranked 32% of all search results, and on November, 5 it dropped down to 8.1%. Today, Novemberm 8, it went a little up again and was ranked at 8.5%.
According to Barry Schwartz, the editor from Search Engine Roundtable, this innovation affected mainly small references that were previously placed in a row under the snippet.
Massive navigation links remain without changes applied.
It should be recalled that Google has disabled the URL downgrade rating feature used as a reference site. Previously, it could help Search Console users to remove improper or incorrect links from the search results. It no longer has this kind of option.



Google updates new recommendations to website transfer

Google has updated recommendations for those webmasters that transfer your website to a new domain, HTTPS protocol, or a new URL structure.
The updated document now has got a new subsection, which states, when it is better to carry out a partial transfer and when the whole URL:
"Think about the options you would prefer to get your webpage transferred.
• If you website is of small or medium size, we recommend that you transfer the whole URL. In this case, the users will not have problems using the website, whereas for Google robots it will be easier to detect the transfer and index the entire web page.
• If you have a large website, try to move it in parts. This way it will be easier to identify and troubleshoot possible issues."
This question was often called by webmasters, especially with the large websites. Now it has got a formal response by Google.
It is noteworthy that the medium-sized websites it is recommended to do the entire URL transfer. But the concept of "medium" is so much relative and the company has not specified the exact details yet.

Seo Facts #194

The share of orders placed on desktop computers over the 2015 holiday shopping season dropped from 74.2% in 2014 to 69% in 2015. (Source: Custora)

Seo Facts #101

75% of Gmail users open their email on a mobile device as of May 2015. (Source: TechCrunch)

Seo Facts #77

Those involved in the B2B buying process are already 57% of the way down the path to a decision before they’ll actually perform an action on your site. (Source: Google)