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European Court introduces a new criterion of legality of the links

The European court has introduced a new criterion for the legality of links to the copyright material, which is the absence of profit.
From now on adding the website links to illegally published materials, which are protected by copyright, is no longer a violation in the case if the owner of the resource does not get any profit of the resource. Before they could justify the writer, unless he knew that the image to other resources were deployed in circumvention of the law. That is, if his actions were not deliberate and did not have a hidden intention.
The corresponding decision was accepted by Playboy’s lawsuit against the Dutch website GeenStijl. The latter was accused of publication of the links to an Australian website that posted posted pictures of Britt Decker, the TV showman without having any permission to do that.
The lawsuit was filed to the court when GeenStijl refused to delete references to images belonging to Playboy. Initially the case was heard in the Supreme Court of the Netherlands. Then it was passed to the European Court.

AdSense releases a new interface

Google AdSense announced that all users of the service will be automatically transferred to the new interface within a couple of days. There will still be an option to transfer back to the previous UI version. However, in early 2017 it will be already disabled.
Google introduced AdSense updated interface last month. Initially it was optional. From now on it is set up by default.
Among the major changes is a completely redesigned home page and improved navigation.
According to the company, more than a half the AdSense active users decided to transfer to the new UI version and about 90% are still keep using it.

What is SEO and SEO-optimization?

If you have got a website, then you just have to know what SEO is. Would you like to attract more visitors to the website to demonstrate your products and services or simply to make money online? You can easily reach this goal! The only thing you need to do is to promote the website to top 10 in search engines. In order to keep it top you need to know the basics of optimization and promotion in search engines and know how to use them.
Let's start with an introduction of SEO concept. SEO stands for Search Engine Optimization.
The meaning of these three words is the optimization to your further website promotion in the search engine rankings.
The higher the position of your site in search engine results, the greater the possibility that the user will visit the website, because 100% of users go to first three links found in the search results, and only 20-50% may probably go down to the tenth website provided in the search engine.
10-20% of users check the second website shown in the search results. Therefore, top 10 websites in the search engine are the most favorable resources. But, unfortunately, there are way too many competitors, and there is only top ten websites which take the most priority. It’s no wonder why people ask: how to bring the website to the top place and become a leader? That’s exactly where you will need to use the SEO optimization.

Search SEO-optimization can be divided into three parts:
• The first part takes the functioning of the website itself. It includes the correction of possible errors, adding and editing the content, optimizing the HTML-page code, re-linking, etc. This part is famous as internal optimization.
The effectiveness of you startup depends on your efforts and knowledge in the correspondent area. We must also bear in mind that search engine algorithms have slight difference and therefore Google optimization should be a little bit different from the Yandex optimization.
• The second part of SEO-Optimization is your own website promotion. This step is necessary to bring the resource to the first position by a group of activities running off-site (by means of other websites, article directories, forums, bookmarks, etc), main function of which is to build up the necessary referential mass and promote the website targeted requests, as well as to increase its credibility. This is called a promotion or an external website optimization.
• The third part includes maintenance of the achieved positions and improving the results. Watching your results and indicators of competitors, changing the keywords, texts used as links, website content, all this sure should be taken into account if you wish to keep a top position.

Seo Facts #111

Listrak reported that in Q2 2015 open rates for US shopping cart abandonment email campaigns averaged 28.0% among its clients with a 21.0% conversion rate. (Source: eMarketer)

Seo Facts #85

85% of B2B marketers say lead generation will be their most important content marketing goal in 2016. Sales will be their second priority. (Source: Content Marketing Institute)

Seo Facts #87

In a July 2015 Ascend2 study of B2B marketing professionals, 43% of respondents asserted that content marketing was one of the most effective tactics for lead generation. (Source: eMarketer).