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China adopts a new Cybersecurity law

China legislative body has approved the cybersecurity law which caused a lot of debates, according to Bloomberg.
The new law allows law enforcement authorities to freeze the accounts of foreign citizens and organizations with suspected sabotage of the China's information infrastructure. During the investigation, they will be required to provide the full access to data to the authorities.
The law also requires mandatory certification of computer equipment and personal data storage of Chinese users within the country. According to experts, the input of these requirements will give one more advantage to local market companies over foreign competitors such as Microsoft, Google, Cisco and others.
"This is a step backwards for Chinese innovations. The country's authorities are right in the aspect of ensuring the security of digital systems and information in the country; however, the law will not help to achieve the goal. Instead, it creates barriers to marketing and innovation,"- said James Zimmerman, the head of the American Chamber of Commerce in China.
The law will come into force in June 2017.

Google works on narrowing the fake news given in the search results

Google is working on improving the algorithm, where the block "Breaking News" in the search results is based. The company's goal is to promote better news resources and deleting phishing web news.
Earlier this month, the head of Google, Sundar Pichai, was interviewed by BBC and he told that the search engine aims to reduce the probability of dissemination of untrue news to zero.
About two years ago Google made an access to the block of the main news for all publishers, not just Google News sources. As a result, the publications of Twitter, Reddit, YouTube, Hacker News, and low quality content blog started appearing in the search results. After starting the AMP the access became even easier since these websites are adopting the new format so fast, therefore more and more news appear in the search results.
Although the websites are approved by Google News, they quite often publish low quality content, that do not meet certain criteria. At the same time the "Breaking News" block does not require any criteria.
We should remind you that in October Google News began to mark the checked articles.

Update indicator in the Search Console is now clicklable

The users have noticed that the update indicator in Google Search Console report became clickable.
Under indicator we should understand the vertical line with the word «Update».
From now on when one clicks on «Update» button the user will be moved to the Data Anomalies section that contains information about the update. Before, in order to find out the details of update, you had to go to the Help Search Console, find the page and the right section, focusing on the change date.

Seo Facts #143

80% of active users access Twitter via mobile devices as of September 2015.  (Source: Twitter)

Seo Facts #110

Based on Q3 2015 data from SaleCycle, when retailers send email notifications about abandoned carts, the emails have a healthy 40.5% open rate. (Source: eMarketer)

Seo Facts #86

88% of B2B marketers currently use content marketing as part of their marketing strategy, yet only 32% have a documented content marketing strategy. (Source: Content Marketing Institute)