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Google launches App Maker service

Google has introduced App Maker, which is a new service for creating applications that mostly focuses on corporate clients. The company is now accepting applications for early access to the tool from different enterprises that are using paid version of the G Suite.
The new service allows you to build applications by dragging and insert different widgets within the user interface. Then you can customize the application using scripts, HTML, CSS, JavaScript and JQuery. After starting the application you can track its functioning through Google Analytics.
App Maker is aimed at the professionals who are not application developers.
"We are mostly targeted at corporate developers who create a variety of solutions within their own company, but do not possess enough knowledge, that the mobile applications developers have," - says Google Product manager, Agee Surya.
Applications created with the help of App Maker, operate on the basis of the same infrastructure as Gmail, Google Calendar and Drive.
The data that is generated within the application can be stored in the new Google Drive Tables service, which is managed by a structured Google Drive database.
App Maker users will be able to integrate their applications with Google with a number of services, including Calendar, Contacts, Docs, Drive, Forms, Gmail, Groups, Translator, Maps, Google Sites, Tables and Google BigQuery.

Google My Business introduced notification settings

Google has added a new setting into the My Business service. Using the settings users can manage notifications for email and mobile devices.
From now on you can modify the following notifications:
- important account updates;
- feedbacks from customers;
- notifications about photos published by the clients;
- notifications about new features and offers, which will help to attract more customers and others.
The information regarding new settings can be found here: business.google.com/settings.
More information about the innovation is available in the Help screen in Google My Business.

Google is testing “Back to top” button on mobile search

English-speaking users have noticed that Google is testing a newly introduced «Back to top» («Up») button in the mobile search results. It appears when scrolling down the page.
On iOS this button is displayed only for some Google app users. However, it is slow in responding and degrades the experience of search interaction.
We should mention that last month Google held a testing for a new desktop interface search results.

Seo Facts #191

 For the holiday weekend, the story is similar, with email marketing generating 23.3% of orders, free search 20.5%, and paid search 15.9%. (Source: Custora)

Seo Facts #175

A total of 30.4% of online sales were placed on mobile (phones and tablets) during the 2015 holiday shopping season (Nov. 1 – Dec. 31), up from 25.9% of sales in 2014.  (Source: Custora)

Seo Facts #134

Facebook reports 45+ million small and medium businesses using Facebook Pages as of Q3 2015. (Source: TechCrunch)