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Google updated the documentation to create advanced snippets for articles pages. Now it clearly describes the difference between the markup for ordinary pages and AMP.
Earlier the documentation indicated the conditions necessary for the article appearance in the AMP-carousel. Now it specifies that the page can be displayed differently depending on its type: «AMP structured data" or «non-AMP structured data".
The updated guidelines clearly state that in order to get into the AMP-carousel the accelerated page should have the appropriate markup. Otherwise, it will be displayed in Google search results.
With regard to the layout specification, Google also shared recommendations for AMP and non-AMP pages. For instance, if AMP features such as headline and image are required then the HTML-pages are highly recommended.
Google also added a new properties category called «Ignored». It means that the property cannot be included in the markup.
Google has added a new "Using HTTPS» section in its report on the accessibility of their services and data. It aims to show the transition dynamics to a secure protocol.
According to Google, current desktop Chrome version users download more than a half of the pages through the safe protocol. Whereas, mobile users still widely use HTTP protocol, however, more and more users are getting to HTTPS. Android users who use HTTPS protocol were estimated at 40%.
Google has valued the statistics on page views using different protocols in Chrome and found out that users spend most of their time browsing HTTPS websites than HTTP-resources. This ratio is getting higher for HTTPS benefit.
Google started measuring the HTTPS-connections on Chrome in early 2015.
It should be mentioned that in December 2015 the search engine began HTTPS-indexing page version by default. According to Moz, HTTPS-results in Google top 10 has reached 40% last month.
Google has updated the "Security Issues" report in the Search Console. It provides more information on the problems detected by Safe Browsing technology.
The technology defines the following types of problems: malware, fraudulent pages (social engineering), malicious downloads and unwanted downloads.
From now on it provides the following information: description of the problem, recommendations for its elimination and URL examples, through which the webmaster will be able to find the source of the issue.
For the full holiday weekend, mobile shopping accounted for 32.1% of orders, up from 26.4% over the same period in 2014. (Source: Custora)
The top organic result still captures about the same amount of click activity (32.8%) as it did in 2005. However, organic results that are positioned in the 2nd through 4th slots now receive a significantly higher share of clicks than in 2005–63% vs. 48%. (MarketingProfs)
45% of marketers say blogging is their #1 most important content strategy. (Source: Social Media Examiner)