hairy foot

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Google: webpage redirect to the home page is treated as soft 404

If your website has 301 redirect set up for all pages to the homepage, then Google will treat those redirects as a "soft" 404 error. This was stated by the search department representative, John Mueller during a regular video-meeting for webmasters.
Therefore, Google will ignore this redirection, and they will not transfer PageRank.

South Korea denied Google access to geospatial data

South Korean authorities banned Google in using the official map data on servers outside the country, reported by Reuters. The reason for refusal were the security issues related to the conflict with North Korea.
Google points out that data should be used on servers around the world to provide a proper functionality for Google Maps. Otherwise, South Korean user will not be able to get information while on pedestrian and road routes.
"We are quite disappointed by this decision," - said Google’s spokesman. He also expressed the hope that in the future the situation may change, and users in the region will have access to all Google Maps features.
According to the Korean officials, using map data outside the country can threaten its security. In particular, military location and other important objects can be revealed in this case.

John Mueller called to stop rustling about redirects

Recently, Google rep, Jon Mueller, posted a call for webmasters to stop fussing about redirects on his page on Twitter. According to him, the redirect adjustment is a technical issue and not a matter of SEO. The most important thing is to choose the right version of the redirect, and there is nothing “supernatural” about that.
Mueller’s message was posted following the recent Twitter-storm con regarding the topic of redirects and how they are processed by Google.
During the discussion, Google's search quality analyst, Gary Illyes, said all redirects pass PageRank:
As it was seen from the comments, the foreign experts agreed to the fact that redirects are a matter of technical SEO.
We should remind you that in July this year Gary Illyes have already said that all the redirect codes 3xx pass PageRank.

Seo Facts #48

86% of B2B marketers and 77% of B2C marketers use content marketing. (Source: Content Marketing Institute)

Seo Facts #112

Listrak also reported that Back-in-Stock emails had an average open rate of 51.9% with an average conversion rate of 25.3% for Q2 2015. (Source: eMarketer)

Seo Facts #126

April 2015 polling by Manta found that nearly 6 in 10 US small-business owners (SBOs) still weren’t seeing ROI from social media activities. (Source: eMarketer)