holley carb

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Google: WordPress-based websites do not benefit in rankings

There is a belief among foreign webmasters that websites built on WordPress receive some advantage in Google rankings. Yesterday it became clear that this is just another myth.
The question on the subject was given to search spokesman, John Mueller on Twitter. He said the following: «WordPress is a perfect for content management system, and it works well in the search. However, our algorithms are not taken into account in the ranking of such factors as the CMS, on the basis of which the works."
According to W3Techs by November 2015, every fourth website on the Internet is powered by WordPress.

Facebook limits the advertising because of the ethnic ground

Facebook decided to do the revision of the rules of advertising and to limit the use of targeting towards the "ethnic community". From now on companies will not be able to use this option in the ads on the topic of employment, credit services, as well as the sale or rental.
About two weeks ago the possibility of targeting by ethnicity on Facebook was actively critisized. In particular, it was noted that in this way the social network violates the users’ civil rights.
Therefore, Facebook decided to ban this option in the above areas. Bisedes, the company will also make changes in the advertising policy. Under the new rules, the brand companies will not be able to post "discriminatory advertisements."
Changes will take effect by the end of this year. Targeting option to ethnic communities will be moved from the demographic to behavioral category.
When the new system is fully launched, advertisers will receive a warning concerning the violation of service policy when buying the ads.
If the advertiser ignores the warnings and automatic announcements confirmation will not be able to recognize the action of violation, the users themselves will have to inform about the violations.
Later, Facebook will publish some recommendations on how to advertise housing, employment and credit services under the new rules.

Google has updated a report on the AMP errors in Search Console

Google has updated the bug report on AMP-pages in Search Console. This was reported by Data Anomalies in the Help Center service.
The reason why it was updated was the introduction of "scanning process" feature. "You can follow the changes to the AMP data due to a change in the scanning process," – the page states.
The Search Engine Roundtable editor, Barry Schwartz shared a screenshot of the updated report:
It should be recalled that the report on the rapid mobile pages in Search Console appeared in January this year. The developers have updated the report, improving categorization errors in May this year. It also has more information available about the specific problems identified at the AMP-page scanning.
The micro markup errors on AMP-pages have been transferred into the category of notes. From now on they do not appear in the report for accelerated pages in the Search Console.

Seo Facts #72

52% of mobile users consider the physical address to be the most important piece of information on a local business website and 47% said that map/driving directions are most important. 44% say opening hours are most important & 37% say a phone number according to May 2015 Survey by BrightLocal. (Source: BrightLocal)

Seo Facts #145

There were 400 million registered users on LinkedIn as of December 2015. (Source: LinkedIn)

Seo Facts #71

77% of mobile searches are made where a desktop PC is available. (Source: Google & Nielsen)