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Recently Google’s representative Gary Illyes confirmed that search engines need external links to ensure high-quality results.
The former head of department of Google against the web spam, Matt Cutts, said in 2014 that the failure of the accounting reference quality of the search results is getting worse. A year later, Gary Ilsh confirmed his words.
Internet Marketing consultant, Don Anderson decided to clarify what links he meant: internal or external. Illyes replied:
"I referred to external links. To some extent they touch the popularity of a resource, and approval from others. "
Google has introduced App Maker, which is a new service for creating applications that mostly focuses on corporate clients. The company is now accepting applications for early access to the tool from different enterprises that are using paid version of the G Suite.
App Maker is aimed at the professionals who are not application developers.
"We are mostly targeted at corporate developers who create a variety of solutions within their own company, but do not possess enough knowledge, that the mobile applications developers have," - says Google Product manager, Agee Surya.
Applications created with the help of App Maker, operate on the basis of the same infrastructure as Gmail, Google Calendar and Drive.
The data that is generated within the application can be stored in the new Google Drive Tables service, which is managed by a structured Google Drive database.
App Maker users will be able to integrate their applications with Google with a number of services, including Calendar, Contacts, Docs, Drive, Forms, Gmail, Groups, Translator, Maps, Google Sites, Tables and Google BigQuery.
Facebook starts testing video ads sales on Apple TV and Roku sets in Audience Network this week.
"We want to test the way to the best video ads delivery across Audience Network users connected to the Internet TV devices. Our goal is to provide relevant ads to both Facebook and Social Networks users", the company comments.
Testing will be held with a limited scale.
We should also remind you that early this year Facebook Audience Network has expanded ad views on the mobile Internet. Previously, he was made only in the annexes.
In May advertisers were able to target non-Facebook users, but who visits the websites and applications included to the FAN.
Google accounted for nearly 40% of all U.S. digital ad spending last year. Facebook’s share was about 8%. (eMarketer)
According to findings by The Relevancy Group in April 2015, US marketing executives believe that email marketing alone drives the same level of revenue as their social media, website and display ad efforts combined. (Source: eMarketer)
38% of those on Twitter use the site daily as of August 2015. (Source: Pew Research)