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Another executive leaves Twitter

Twitter Vice President in partnership with Rishi Jaitly said he is leaving the company. He was in charge for such regions as Asia-Pacific, Middle East and North Africa.
According to Jaitly, the reason why he is leaving is his desire to "move towards new opportunities."

The top manager commented on Twitter:
"We are so grateful to Rishi Jaitly for his contribution to the entrepreneurial spirit and leadership he demonstrated during the 4 years working for Twitter. Thanks to him we were able to enter the fast-growing Indian market. Jaitly helped to launch and develop Twitter in the new countries. He has also successfully developed partnerships with the media in the Asia-Pacific region and the Middle East."
Before becoming a part of Twitter Jaitly was the head of the John S. and James L. Knight Foundation, and served as director of development of relations with partners in the Google India.
We should remind you that earlier this year other four executives announced their resignation: the Product vice president Kevin Weil, Vice President of Engineering Alex Rotter, the head of media Katie Stanton and Vice-President of Human Resources Brian Schipper.
It became known that another two key executives are leaving Twitter: the vice-president of global business development and platform Jana Messerschmidt and vice president of Commerce Nathan Hubbard.
Twitter again lost its Product CEO in June.
In July it became known that the vice president of media partnership in North America, Kirstin Stewart, is also planning to leave the company.

Google launches mobile-first index testing

Google starts testing mobile-first index. It means that in the near future, the search algorithms will be primarily assessed by the relevance of a mobile version of the page and alternatively by the desktop. This information was published in the company's blog.
Today more and more people are searching through mobile devices. However, Google's ranking system continues evaluating the relevance of the desktop version of the page.
In order to make the search results more useful Google started testing mobile-first index. Although the search index will remain united, eventually Google's ranking algorithms will primarily evaluate the mobile version of the page.
In the coming months Google will experiment the updated index with some users. Having finished the testing, the system will be launched around the world.
Despite the fact that the process of transition to mobile-first index is only on its way to be introduced to the public, Google has prepared several recommendations for the webmasters:
• If your website is configured as an adaptive or dynamic display design, in which the main content and layout are identical for both mobile and desktop devices, no changes to be applied in this case
• If a website configuration requires different content for mobile and desktop devices, it is necessary to perform the following changes:
o Make sure that the structured markup is used in mobile and desktop website version.
o Check the equivalence of micro markup on both desktop and mobile version using the structured Google data testing tool.
o By adding structured data on the mobile website, you should avoid including a large number of micro markup, which is not relevant to a specific content of each document.
o Use a robots.txt file verification tool to verify that the mobile version of the site is accessible to Googlebot.
o It is not necessary to apply changes to the canonical URL. Google will keep considering these attributes to display matching results to mobile and desktop users.
• If you have confirmed only the desktop version of the website in the Search Console, you should also add the mobile resource version.
• If you have only got a desktop website, Google will go on indexing it, even if the mobile user agent is used to view the resource.
• You should keep in mind that when creating a mobile version a functional, focused on desktop website is much better than an incomplete or non-mobile version. Please launch the mobile version only when it is completely ready to use.

As it was already stated earlier Google will launch a separate mobile code and make it the primary in the coming months. Now it turned out that the index will remain the same for all types of documents.

Instagram became the largest advertiser among the apps in Facebook

Instagram is the largest advertiser on Facebook's mobile app category. This information was reported by AdAge citing a new Sensor Tower report.
The photoservice accounts 5% of advertising the applications setup in the social network. Previously, Instagram was in the top 10, but in the III quarter it took the prior position among advertisers in this category.
"Apparently, it seems like they will not stop advertising campaigns to attract new users", - said Sensor Tower Product management director, Wes McCabe.
Since 2013, Instagram audience has grown from 100 million to 500 million active users per month. Particularly thanks to promotion on Facebook.
According to AdAge, Facebook does not allow advertisements to buy Twitter. The social network policy prohibits posting competitor’s advertising.
Facebook spokesman rejected this fact, but he also stressed out that the company reserves the right to reject, approve or remove any ad without giving a reason. We should recall that since 2012 Instagram belongs to Facebook.

Seo Facts #66

57% of customers say they won’t recommend a business with a poorly designed mobile site and 40 percent have turned to a competitor’s site after a bad experience. (Source: Google)

Seo Facts #85

85% of B2B marketers say lead generation will be their most important content marketing goal in 2016. Sales will be their second priority. (Source: Content Marketing Institute)

Seo Facts #53

February 2015 polling by Econsultancy showed that 73% of in-house marketers and 76% of US agencies said SEO provided excellent or good return on investment (ROI). (Source: eMarketer)