sonny moore

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Number of pages in Google index is now over 130 trillion

Google has updated the «How Search Works» page, adding the actual data on the number of indexed pages. At the moment this number exceeds 130 trillion and is still growing.
In March 2013, the number was equal to 30 trillion. In less than 4 years Google has added more than 100 trillion pages into the index.
It should be reminded that now the company is testing a new mobile-first index. This means that in the near future the search algorithms will primarily assess the relevance of a mobile version of the page, and if not, it will use a desktop.
Find more inforation regarding these changes in FAQ.

Google launches mobile-first index testing

Google starts testing mobile-first index. It means that in the near future, the search algorithms will be primarily assessed by the relevance of a mobile version of the page and alternatively by the desktop. This information was published in the company's blog.
Today more and more people are searching through mobile devices. However, Google's ranking system continues evaluating the relevance of the desktop version of the page.
In order to make the search results more useful Google started testing mobile-first index. Although the search index will remain united, eventually Google's ranking algorithms will primarily evaluate the mobile version of the page.
In the coming months Google will experiment the updated index with some users. Having finished the testing, the system will be launched around the world.
Despite the fact that the process of transition to mobile-first index is only on its way to be introduced to the public, Google has prepared several recommendations for the webmasters:
• If your website is configured as an adaptive or dynamic display design, in which the main content and layout are identical for both mobile and desktop devices, no changes to be applied in this case
• If a website configuration requires different content for mobile and desktop devices, it is necessary to perform the following changes:
o Make sure that the structured markup is used in mobile and desktop website version.
o Check the equivalence of micro markup on both desktop and mobile version using the structured Google data testing tool.
o By adding structured data on the mobile website, you should avoid including a large number of micro markup, which is not relevant to a specific content of each document.
o Use a robots.txt file verification tool to verify that the mobile version of the site is accessible to Googlebot.
o It is not necessary to apply changes to the canonical URL. Google will keep considering these attributes to display matching results to mobile and desktop users.
• If you have confirmed only the desktop version of the website in the Search Console, you should also add the mobile resource version.
• If you have only got a desktop website, Google will go on indexing it, even if the mobile user agent is used to view the resource.
• You should keep in mind that when creating a mobile version a functional, focused on desktop website is much better than an incomplete or non-mobile version. Please launch the mobile version only when it is completely ready to use.

As it was already stated earlier Google will launch a separate mobile code and make it the primary in the coming months. Now it turned out that the index will remain the same for all types of documents.

Google: webpage redirect to the home page is treated as soft 404

If your website has 301 redirect set up for all pages to the homepage, then Google will treat those redirects as a "soft" 404 error. This was stated by the search department representative, John Mueller during a regular video-meeting for webmasters.
Therefore, Google will ignore this redirection, and they will not transfer PageRank.

Seo Facts #44

72% of marketers worldwide said relevant content creation was the most effective SEO tactic according in a June 2015 report from Ascend2.(Source: MarketingProfs)

Seo Facts #7

Search and e-mail are the top two internet activities.

Seo Facts #39

Nearly half of digital marketing budgets are spent on search, with 31% on paid search and 18% on SEO. (MarketingProfs)