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Number of pages in Google index is now over 130 trillion

Google has updated the «How Search Works» page, adding the actual data on the number of indexed pages. At the moment this number exceeds 130 trillion and is still growing.
In March 2013, the number was equal to 30 trillion. In less than 4 years Google has added more than 100 trillion pages into the index.
It should be reminded that now the company is testing a new mobile-first index. This means that in the near future the search algorithms will primarily assess the relevance of a mobile version of the page, and if not, it will use a desktop.
Find more inforation regarding these changes in FAQ.

Google my business has simplified the branch data editing

Google My Business has implemented another option to performing mass changes to the branch data by using the service editor.

What do you need for this:
• Sign in to Google My Business.
• Locate the desired branches. For this use the search function in the menu "All addresses" in the upper left corner of the page.
• To change one branch, just click on it. To edit multiple locations, use the checkboxes and click the pencil icon in the upper right corner of the page.
• Click on the field you want to edit. If any data has been updated by Google, you'll see them next to their information.
• Make the necessary changes in the window that appears.
• Click "Apply" button.
This method can be used when a company is running more than 10 subsidiaries.
It should be recalled that Google My Business has facilitated the branch attribute management last month. From now on they can be changed by using the bulk upload spreadsheet data.

Google is testing “Back to top” button on mobile search

English-speaking users have noticed that Google is testing a newly introduced «Back to top» («Up») button in the mobile search results. It appears when scrolling down the page.
On iOS this button is displayed only for some Google app users. However, it is slow in responding and degrades the experience of search interaction.
We should mention that last month Google held a testing for a new desktop interface search results.

Seo Facts #127

 In the April 2015 survey by Manta of small business owners the respondents were most likely to see a return of less than $100 per month from social media marketing. Just 13.5% generated monthly social media ROI of more than $1,000. (Source: eMarketer)

Seo Facts #168

50% of adults shop on smartphones while browsing a store. (Source: VentureBeat)

Seo Facts #176

The share of transactions made on mobile phones during the 2015 holiday shopping season (Nov. 1 – Dec. 31) climbed from 14% in 2014 up to nearly 19.9%% in 2015.  (Source: Custora)