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Instagram became the largest advertiser among the apps in Facebook

Instagram is the largest advertiser on Facebook's mobile app category. This information was reported by AdAge citing a new Sensor Tower report.
The photoservice accounts 5% of advertising the applications setup in the social network. Previously, Instagram was in the top 10, but in the III quarter it took the prior position among advertisers in this category.
"Apparently, it seems like they will not stop advertising campaigns to attract new users", - said Sensor Tower Product management director, Wes McCabe.
Since 2013, Instagram audience has grown from 100 million to 500 million active users per month. Particularly thanks to promotion on Facebook.
According to AdAge, Facebook does not allow advertisements to buy Twitter. The social network policy prohibits posting competitor’s advertising.
Facebook spokesman rejected this fact, but he also stressed out that the company reserves the right to reject, approve or remove any ad without giving a reason. We should recall that since 2012 Instagram belongs to Facebook.

Alphabet reveals its investments to Snapchat

Venture Google Capital Fund, which is a part of the Alphabet holding company changed its name to CapitalG and launched an updated website. Reuters journalists discovered the service logo of the missing Snapchat messages.
The company did not make any official statements regarding the investments to Snapchat. The date and amount of investments remained a secret.
Alphabet Press Service has not yet responded to a request for comment.
Currently Snap Inc, owner of Snapchat, is preparing to enter the stock market. It is assumed that after the IPO, the market value of the company will amount to $ 25 billion.
In 2013, Facebook wanted to buy Snapchat for $ 3 billion. However, the service management rejected that proposal.

Google My Business introduced notification settings

Google has added a new setting into the My Business service. Using the settings users can manage notifications for email and mobile devices.
From now on you can modify the following notifications:
- important account updates;
- feedbacks from customers;
- notifications about photos published by the clients;
- notifications about new features and offers, which will help to attract more customers and others.
The information regarding new settings can be found here: business.google.com/settings.
More information about the innovation is available in the Help screen in Google My Business.

Seo Facts #155

59% of US Instagram users are on the platform daily, including 35% who visit several times a day as of August 2015. (Source: Pew Research)

Seo Facts #65

43% of consumers do online research while in the store. (Source: Wordstream)

Seo Facts #117

Among client-side marketers, organic search was rated higher, but email was still the No. 2 channel, with 66% support. (Source: eMarketer)