stairs design

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You can now disable the automatic extension in AdWords

Google AdWords interface added a feature that turns off unnecessary automatic extensions.
Please follow the instructions below to enable the feature:
• Sign in your AdWords account.
• Click the "Ad Extensions" tab.
• In the drop-down menu on the left above the table, select the report named "Automatic extension."
• Click "Automatic extensions options (optional)."
• Next to "Show all automatic extensions for this account” click "Edit."
• Select "Do not use separate automatic extensions for this account."
• Select the check boxes next to the required types of automatic extensions. • Click the "Save" button.

It should be also mentioned that Google has introduced the extensions to messages. Using this feature, you can create ads by SMS-click option. With these extensions, advertisers will need use tools to receive, process and send SMS.

Facebook is planning to act as a competitor to Linkedin

Facebook is currently testing a new service that allows page owners to post vacancies and other users to apply for them. This information was reported by TechCrunch.
Vacant posts will be created at «Jobs» tab. The companies will be able to specify the job title, salary and working conditions. By means of a special feature it will highlight vacancies among other publications in the news feed and attract the attention of users. All ads will be visible in the Jobs section.
Applicants will be able to respond to the announcements using «Apply Now» button. The CV will be generated automatically from the data of user’s profiles. Thus, they will be able to quickly offer its candidature for several jobs without wasting time posting general information.
The companies will receive a feedback through private messages. They will also be able to pay for the posts to attact more people.
Once this feature is launched, Facebook will become a direct competitor to the LinkedIn social network.
We should remind you that Microsoft reported of buyng Linkedin in June. The deal should be done by the end of this year, and its total amount will reach $ 26.2 billion.

Google: webpage redirect to the home page is treated as soft 404

If your website has 301 redirect set up for all pages to the homepage, then Google will treat those redirects as a "soft" 404 error. This was stated by the search department representative, John Mueller during a regular video-meeting for webmasters.
Therefore, Google will ignore this redirection, and they will not transfer PageRank.

Seo Facts #12

SEO leads have a 14.6% close rate, while outbound leads (such as direct mail or print advertising) have a 1.7% close rate.

Seo Facts #179

Search ruled holiday shopping in 2015, claiming a combined total of 39.2% of orders: organic (free) search with 21.5% and paid search with 17.7%. (Source: Custora)

Seo Facts #118

A January 2015 survey by Demand Metric and the Direct Marketing Association (DMA) found higher ratings for email’s ROI than for any other channel or format studied. (Source: eMarketer)