raito amalfi

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Google works on narrowing the fake news given in the search results

Google is working on improving the algorithm, where the block "Breaking News" in the search results is based. The company's goal is to promote better news resources and deleting phishing web news.
Earlier this month, the head of Google, Sundar Pichai, was interviewed by BBC and he told that the search engine aims to reduce the probability of dissemination of untrue news to zero.
About two years ago Google made an access to the block of the main news for all publishers, not just Google News sources. As a result, the publications of Twitter, Reddit, YouTube, Hacker News, and low quality content blog started appearing in the search results. After starting the AMP the access became even easier since these websites are adopting the new format so fast, therefore more and more news appear in the search results.
Although the websites are approved by Google News, they quite often publish low quality content, that do not meet certain criteria. At the same time the "Breaking News" block does not require any criteria.
We should remind you that in October Google News began to mark the checked articles.

Gooligan virus shut down over a million Google accounts

Check Point Israeli company specialists have found a malware that has cracked over a million Google accounts. The number of affected users is still growing, which equals about 13 thousand people a day.
The virus was named Gooligan. It infects devices running Android 4 (Jelly Bean, KitKat) and 5 (Lollipop) and steals email-addresses and authentication data that is stored on them.
The resulting information can be used by hackers to gain access to user data in Google Play, Gmail, Google Photos, Google Docs, GSuite, Google Drive and other services.
The report says that about 57% of infected devices are found in Asia, whereas in Europe this number equals 9%.
The CheckPoint immediately contacted Google security service having detected the malicious activity. At the moment, the experts are looking for the source of both Gooligan campaigns.

Instagram became the largest advertiser among the apps in Facebook

Instagram is the largest advertiser on Facebook's mobile app category. This information was reported by AdAge citing a new Sensor Tower report.
The photoservice accounts 5% of advertising the applications setup in the social network. Previously, Instagram was in the top 10, but in the III quarter it took the prior position among advertisers in this category.
"Apparently, it seems like they will not stop advertising campaigns to attract new users", - said Sensor Tower Product management director, Wes McCabe.
Since 2013, Instagram audience has grown from 100 million to 500 million active users per month. Particularly thanks to promotion on Facebook.
According to AdAge, Facebook does not allow advertisements to buy Twitter. The social network policy prohibits posting competitor’s advertising.
Facebook spokesman rejected this fact, but he also stressed out that the company reserves the right to reject, approve or remove any ad without giving a reason. We should recall that since 2012 Instagram belongs to Facebook.

Seo Facts #35

Google’s advertising revenue is larger than that of the entire U.S. print industry. (The Wonder of Tech)

Seo Facts #3

70-80% of users ignore the paid ads, focusing on the organic results.

Seo Facts #69

50% of consumers visit a store within a day of their local search on a smartphone. (Source: Google)