rapido trains

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Google launches mobile-first index testing

Google starts testing mobile-first index. It means that in the near future, the search algorithms will be primarily assessed by the relevance of a mobile version of the page and alternatively by the desktop. This information was published in the company's blog.
Today more and more people are searching through mobile devices. However, Google's ranking system continues evaluating the relevance of the desktop version of the page.
In order to make the search results more useful Google started testing mobile-first index. Although the search index will remain united, eventually Google's ranking algorithms will primarily evaluate the mobile version of the page.
In the coming months Google will experiment the updated index with some users. Having finished the testing, the system will be launched around the world.
Despite the fact that the process of transition to mobile-first index is only on its way to be introduced to the public, Google has prepared several recommendations for the webmasters:
• If your website is configured as an adaptive or dynamic display design, in which the main content and layout are identical for both mobile and desktop devices, no changes to be applied in this case
• If a website configuration requires different content for mobile and desktop devices, it is necessary to perform the following changes:
o Make sure that the structured markup is used in mobile and desktop website version.
o Check the equivalence of micro markup on both desktop and mobile version using the structured Google data testing tool.
o By adding structured data on the mobile website, you should avoid including a large number of micro markup, which is not relevant to a specific content of each document.
o Use a robots.txt file verification tool to verify that the mobile version of the site is accessible to Googlebot.
o It is not necessary to apply changes to the canonical URL. Google will keep considering these attributes to display matching results to mobile and desktop users.
• If you have confirmed only the desktop version of the website in the Search Console, you should also add the mobile resource version.
• If you have only got a desktop website, Google will go on indexing it, even if the mobile user agent is used to view the resource.
• You should keep in mind that when creating a mobile version a functional, focused on desktop website is much better than an incomplete or non-mobile version. Please launch the mobile version only when it is completely ready to use.

As it was already stated earlier Google will launch a separate mobile code and make it the primary in the coming months. Now it turned out that the index will remain the same for all types of documents.



Google updates new recommendations to website transfer

Google has updated recommendations for those webmasters that transfer your website to a new domain, HTTPS protocol, or a new URL structure.
The updated document now has got a new subsection, which states, when it is better to carry out a partial transfer and when the whole URL:
"Think about the options you would prefer to get your webpage transferred.
• If you website is of small or medium size, we recommend that you transfer the whole URL. In this case, the users will not have problems using the website, whereas for Google robots it will be easier to detect the transfer and index the entire web page.
• If you have a large website, try to move it in parts. This way it will be easier to identify and troubleshoot possible issues."
This question was often called by webmasters, especially with the large websites. Now it has got a formal response by Google.
It is noteworthy that the medium-sized websites it is recommended to do the entire URL transfer. But the concept of "medium" is so much relative and the company has not specified the exact details yet.

Facebook limits the advertising because of the ethnic ground

Facebook decided to do the revision of the rules of advertising and to limit the use of targeting towards the "ethnic community". From now on companies will not be able to use this option in the ads on the topic of employment, credit services, as well as the sale or rental.
About two weeks ago the possibility of targeting by ethnicity on Facebook was actively critisized. In particular, it was noted that in this way the social network violates the users’ civil rights.
Therefore, Facebook decided to ban this option in the above areas. Bisedes, the company will also make changes in the advertising policy. Under the new rules, the brand companies will not be able to post "discriminatory advertisements."
Changes will take effect by the end of this year. Targeting option to ethnic communities will be moved from the demographic to behavioral category.
When the new system is fully launched, advertisers will receive a warning concerning the violation of service policy when buying the ads.
If the advertiser ignores the warnings and automatic announcements confirmation will not be able to recognize the action of violation, the users themselves will have to inform about the violations.
Later, Facebook will publish some recommendations on how to advertise housing, employment and credit services under the new rules.

Seo Facts #94

The most effective content marketing strategy for B2C businesses is eNewsletters (61% of marketers say these are effective). Other effective strategies are in-person events (67%), illustrations/photos (66%) and social media content (66%). (Source: Content Marketing Institute)

Seo Facts #59

In the May 2015 survey from BrightLocal 61% of consumers said that they are more likely to contact a local business if they have a mobile optimized site. (Source: BrightLocal)

Seo Facts #95

The most popular social media platform among B2C businesses is Facebook, with 94% of respondents reporting its usage. Other popular platforms are Twitter (82%), YouTube (77%) and LinkedIn (76%). (Source: Content Marketing Institute)