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Alphabet reveals its investments to Snapchat

Venture Google Capital Fund, which is a part of the Alphabet holding company changed its name to CapitalG and launched an updated website. Reuters journalists discovered the service logo of the missing Snapchat messages.
The company did not make any official statements regarding the investments to Snapchat. The date and amount of investments remained a secret.
Alphabet Press Service has not yet responded to a request for comment.
Currently Snap Inc, owner of Snapchat, is preparing to enter the stock market. It is assumed that after the IPO, the market value of the company will amount to $ 25 billion.
In 2013, Facebook wanted to buy Snapchat for $ 3 billion. However, the service management rejected that proposal.

Google: WordPress-based websites do not benefit in rankings

There is a belief among foreign webmasters that websites built on WordPress receive some advantage in Google rankings. Yesterday it became clear that this is just another myth.
The question on the subject was given to search spokesman, John Mueller on Twitter. He said the following: «WordPress is a perfect for content management system, and it works well in the search. However, our algorithms are not taken into account in the ranking of such factors as the CMS, on the basis of which the works."
According to W3Techs by November 2015, every fourth website on the Internet is powered by WordPress.

You can now disable the automatic extension in AdWords

Google AdWords interface added a feature that turns off unnecessary automatic extensions.
Please follow the instructions below to enable the feature:
• Sign in your AdWords account.
• Click the "Ad Extensions" tab.
• In the drop-down menu on the left above the table, select the report named "Automatic extension."
• Click "Automatic extensions options (optional)."
• Next to "Show all automatic extensions for this account” click "Edit."
• Select "Do not use separate automatic extensions for this account."
• Select the check boxes next to the required types of automatic extensions. • Click the "Save" button.

It should be also mentioned that Google has introduced the extensions to messages. Using this feature, you can create ads by SMS-click option. With these extensions, advertisers will need use tools to receive, process and send SMS.

Seo Facts #107

Email marketing was the biggest marketing channel on Black Friday 2015, driving 25.1% of all transactions, according to Custora. Beyond email 21.1% of sales originated through organic search and 16.3% through paid search, while social media (including Facebook, Twitter, Instagram, and Pinterest) drove only 1.7% of sales. (Source: Custora)

Seo Facts #15

79% of search engine users say they always/frequently click on the natural search results. In contrast, 80% of search engine users say they occasionally/rarely/never click on the sponsored search results.

Seo Facts #90

60% of B2B companies say the biggest challenge in creating new assets is producing engaging content. (Source: Content Marketing Institute)