snsd 2014 calendar

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Facebook limits the advertising because of the ethnic ground

Facebook decided to do the revision of the rules of advertising and to limit the use of targeting towards the "ethnic community". From now on companies will not be able to use this option in the ads on the topic of employment, credit services, as well as the sale or rental.
About two weeks ago the possibility of targeting by ethnicity on Facebook was actively critisized. In particular, it was noted that in this way the social network violates the users’ civil rights.
Therefore, Facebook decided to ban this option in the above areas. Bisedes, the company will also make changes in the advertising policy. Under the new rules, the brand companies will not be able to post "discriminatory advertisements."
Changes will take effect by the end of this year. Targeting option to ethnic communities will be moved from the demographic to behavioral category.
When the new system is fully launched, advertisers will receive a warning concerning the violation of service policy when buying the ads.
If the advertiser ignores the warnings and automatic announcements confirmation will not be able to recognize the action of violation, the users themselves will have to inform about the violations.
Later, Facebook will publish some recommendations on how to advertise housing, employment and credit services under the new rules.

What is SEO and SEO-optimization?

If you have got a website, then you just have to know what SEO is. Would you like to attract more visitors to the website to demonstrate your products and services or simply to make money online? You can easily reach this goal! The only thing you need to do is to promote the website to top 10 in search engines. In order to keep it top you need to know the basics of optimization and promotion in search engines and know how to use them.
Let's start with an introduction of SEO concept. SEO stands for Search Engine Optimization.
The meaning of these three words is the optimization to your further website promotion in the search engine rankings.
The higher the position of your site in search engine results, the greater the possibility that the user will visit the website, because 100% of users go to first three links found in the search results, and only 20-50% may probably go down to the tenth website provided in the search engine.
10-20% of users check the second website shown in the search results. Therefore, top 10 websites in the search engine are the most favorable resources. But, unfortunately, there are way too many competitors, and there is only top ten websites which take the most priority. It’s no wonder why people ask: how to bring the website to the top place and become a leader? That’s exactly where you will need to use the SEO optimization.

Search SEO-optimization can be divided into three parts:
• The first part takes the functioning of the website itself. It includes the correction of possible errors, adding and editing the content, optimizing the HTML-page code, re-linking, etc. This part is famous as internal optimization.
The effectiveness of you startup depends on your efforts and knowledge in the correspondent area. We must also bear in mind that search engine algorithms have slight difference and therefore Google optimization should be a little bit different from the Yandex optimization.
• The second part of SEO-Optimization is your own website promotion. This step is necessary to bring the resource to the first position by a group of activities running off-site (by means of other websites, article directories, forums, bookmarks, etc), main function of which is to build up the necessary referential mass and promote the website targeted requests, as well as to increase its credibility. This is called a promotion or an external website optimization.
• The third part includes maintenance of the achieved positions and improving the results. Watching your results and indicators of competitors, changing the keywords, texts used as links, website content, all this sure should be taken into account if you wish to keep a top position.

Google has updated a report on the AMP errors in Search Console

Google has updated the bug report on AMP-pages in Search Console. This was reported by Data Anomalies in the Help Center service.
The reason why it was updated was the introduction of "scanning process" feature. "You can follow the changes to the AMP data due to a change in the scanning process," – the page states.
The Search Engine Roundtable editor, Barry Schwartz shared a screenshot of the updated report:
It should be recalled that the report on the rapid mobile pages in Search Console appeared in January this year. The developers have updated the report, improving categorization errors in May this year. It also has more information available about the specific problems identified at the AMP-page scanning.
The micro markup errors on AMP-pages have been transferred into the category of notes. From now on they do not appear in the report for accelerated pages in the Search Console.

Seo Facts #145

There were 400 million registered users on LinkedIn as of December 2015. (Source: LinkedIn)

Seo Facts #148

31% of adult Internet users are on Pinterest as of August 2015. (Source: Pew Research)

Seo Facts #139

Facebook reported 894 million Mobile Daily Active Users (DAUs) on average for September 2015, an increase of 27% year-over-year. (Source: Facebook Reports Q3 2015)