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Google updates Search Console infrastructure

Google is on the point of updating Search Console infrastructure; this makes a matter of possible delays in data registration in some of reports. This information was stated on Data Anomalies service webpage.
This situation will take several weeks. "Analysis of the search terms" report will not be affected.
Infrastructure Update was launched on November, 1.
At the moment, some webmasters lack data in "Links to your site" report.
It’s more likely that is has to do with the current changes.

Alphabet reveals its investments to Snapchat

Venture Google Capital Fund, which is a part of the Alphabet holding company changed its name to CapitalG and launched an updated website. Reuters journalists discovered the service logo of the missing Snapchat messages.
The company did not make any official statements regarding the investments to Snapchat. The date and amount of investments remained a secret.
Alphabet Press Service has not yet responded to a request for comment.
Currently Snap Inc, owner of Snapchat, is preparing to enter the stock market. It is assumed that after the IPO, the market value of the company will amount to $ 25 billion.
In 2013, Facebook wanted to buy Snapchat for $ 3 billion. However, the service management rejected that proposal.

Google updates marking articles documentation

Google updated the documentation to create advanced snippets for articles pages. Now it clearly describes the difference between the markup for ordinary pages and AMP.
Earlier the documentation indicated the conditions necessary for the article appearance in the AMP-carousel. Now it specifies that the page can be displayed differently depending on its type: «AMP structured data" or «non-AMP structured data".
The updated guidelines clearly state that in order to get into the AMP-carousel the accelerated page should have the appropriate markup. Otherwise, it will be displayed in Google search results.
With regard to the layout specification, Google also shared recommendations for AMP and non-AMP pages. For instance, if AMP features such as headline and image are required then the HTML-pages are highly recommended.
Google also added a new properties category called «Ignored». It means that the property cannot be included in the markup.

Seo Facts #104

According to findings by The Relevancy Group in April 2015, US marketing executives believe that email marketing alone drives the same level of revenue as their social media, website and display ad efforts combined. (Source: eMarketer)

Seo Facts #134

Facebook reports 45+ million small and medium businesses using Facebook Pages as of Q3 2015. (Source: TechCrunch)

Seo Facts #10

81% of businesses consider their blogs to be an important asset to their businesses.