line spectra

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Google is testing “Back to top” button on mobile search

English-speaking users have noticed that Google is testing a newly introduced «Back to top» («Up») button in the mobile search results. It appears when scrolling down the page.
On iOS this button is displayed only for some Google app users. However, it is slow in responding and degrades the experience of search interaction.
We should mention that last month Google held a testing for a new desktop interface search results.

Google updates Search Console infrastructure

Google is on the point of updating Search Console infrastructure; this makes a matter of possible delays in data registration in some of reports. This information was stated on Data Anomalies service webpage.
This situation will take several weeks. "Analysis of the search terms" report will not be affected.
Infrastructure Update was launched on November, 1.
At the moment, some webmasters lack data in "Links to your site" report.
It’s more likely that is has to do with the current changes.

Google my business has simplified the branch data editing

Google My Business has implemented another option to performing mass changes to the branch data by using the service editor.

What do you need for this:
• Sign in to Google My Business.
• Locate the desired branches. For this use the search function in the menu "All addresses" in the upper left corner of the page.
• To change one branch, just click on it. To edit multiple locations, use the checkboxes and click the pencil icon in the upper right corner of the page.
• Click on the field you want to edit. If any data has been updated by Google, you'll see them next to their information.
• Make the necessary changes in the window that appears.
• Click "Apply" button.
This method can be used when a company is running more than 10 subsidiaries.
It should be recalled that Google My Business has facilitated the branch attribute management last month. From now on they can be changed by using the bulk upload spreadsheet data.

Seo Facts #189

Beyond email, 21.1% of sales originated through free search, and 16.3% through paid search on Black Friday.  (Source: Custora)

Seo Facts #45

In the same Ascend2 report 48% of respondents identified keyword/phrase research as a most effective SEO tactic with 34% citing frequent website updates. (Source: MarketingProfs)

Seo Facts #69

50% of consumers visit a store within a day of their local search on a smartphone. (Source: Google)