michael blackson

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Google is testing the new SERP interface

English-speaking users noticed that Google is testing a new interface of the search results page.
The test version has affected the panel, which is located below the search box. Moreover, the gearwheel-like icon was replaced by the "Settings» button. Next to it you can find «Tools» icon.
It is assumed that the in this way Google wants to encourage users to use the search settings bar more often.
It should be recalled that last month the search engine tested another SERP interface. This version is distinguished by a large number of units, designed in the card style with and a number of other changes.

Google changes its approach to the tab content processing

Google representatives have repeatedly said that the content hidden from users under the tabs and links gets less important and can be ignored by the ranking algorithms. According to Gary Illyes, after the mobile-first index is launched, the current situation should change.
During the discussion regarding the upcoming launch into the Twitter Illyes was asked the following question:
"The "bellows" on the desktop content and similar elements on the page are ignored or are not indexed. Is it processed the same way on mobile devices? ". Ilyes replied:
"No, the mobile-first world content is hidden from users and must have the full weight."
It is still a secret whether it will influence the desktop content or not.

Youtube now supports HDR video

YouTube has announced adding the HDR video format support. One will be able to watch videos in this format with the help of compatible devices such as HDR-TVs with the Chromecast Ultra, Samsung SUHD and UHD. One can feel free to upload video to the service.
High Dynamic Range Imaging, HDRI or just HDR is a technology that works with images and video, the brightness range of which exceeds the capabilities of conventional technology. HDR allows you to display items in the picture at the same time dark and very light areas. This technology improves the video quality by means of approximation to the visibility of human eye, which is able to distinguish details in the shadows and in the light.
According to YouTube reps, the service will also implement the HDR streaming in the nearest future.
The fact that YouTube is planning to add HDR-video support, it was already known in January this year.

Seo Facts #101

75% of Gmail users open their email on a mobile device as of May 2015. (Source: TechCrunch)

Seo Facts #84

69% of marketers say they plan to increase their use of blogging this year. (Source: Social Media Examiner)

Seo Facts #18

The search engine industry is estimated to be worth more than $65 billion. (2016)