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AdSense releases a new interface

Google AdSense announced that all users of the service will be automatically transferred to the new interface within a couple of days. There will still be an option to transfer back to the previous UI version. However, in early 2017 it will be already disabled.
Google introduced AdSense updated interface last month. Initially it was optional. From now on it is set up by default.
Among the major changes is a completely redesigned home page and improved navigation.
According to the company, more than a half the AdSense active users decided to transfer to the new UI version and about 90% are still keep using it.

Another executive leaves Twitter

Twitter Vice President in partnership with Rishi Jaitly said he is leaving the company. He was in charge for such regions as Asia-Pacific, Middle East and North Africa.
According to Jaitly, the reason why he is leaving is his desire to "move towards new opportunities."

The top manager commented on Twitter:
"We are so grateful to Rishi Jaitly for his contribution to the entrepreneurial spirit and leadership he demonstrated during the 4 years working for Twitter. Thanks to him we were able to enter the fast-growing Indian market. Jaitly helped to launch and develop Twitter in the new countries. He has also successfully developed partnerships with the media in the Asia-Pacific region and the Middle East."
Before becoming a part of Twitter Jaitly was the head of the John S. and James L. Knight Foundation, and served as director of development of relations with partners in the Google India.
We should remind you that earlier this year other four executives announced their resignation: the Product vice president Kevin Weil, Vice President of Engineering Alex Rotter, the head of media Katie Stanton and Vice-President of Human Resources Brian Schipper.
It became known that another two key executives are leaving Twitter: the vice-president of global business development and platform Jana Messerschmidt and vice president of Commerce Nathan Hubbard.
Twitter again lost its Product CEO in June.
In July it became known that the vice president of media partnership in North America, Kirstin Stewart, is also planning to leave the company.

Alphabet reveals its investments to Snapchat

Venture Google Capital Fund, which is a part of the Alphabet holding company changed its name to CapitalG and launched an updated website. Reuters journalists discovered the service logo of the missing Snapchat messages.
The company did not make any official statements regarding the investments to Snapchat. The date and amount of investments remained a secret.
Alphabet Press Service has not yet responded to a request for comment.
Currently Snap Inc, owner of Snapchat, is preparing to enter the stock market. It is assumed that after the IPO, the market value of the company will amount to $ 25 billion.
In 2013, Facebook wanted to buy Snapchat for $ 3 billion. However, the service management rejected that proposal.

Seo Facts #54

June 2015 research of marketers by Ascend2 showed 89% worldwide rated SEO successful at achieving objectives of improved search rankings, website traffic and lead generation. (Source: eMarketer)

Seo Facts #131

ROI: In the Email Marketing Industry Census 2015, eConsultancy & Adestra found that among digital marketers 79% ranked ROI from email “good” or “excellent”, 76% ranked ROI from SEO “good” or “excellent”, and 35% ranked ROI from social media as “good” or “excellent.” (Source: Movable Ink)

Seo Facts #142

Twitter has 320 million monthly active users as of September 2015. (Source: Twitter)