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Facebook is planning to act as a competitor to Linkedin

Facebook is currently testing a new service that allows page owners to post vacancies and other users to apply for them. This information was reported by TechCrunch.
Vacant posts will be created at «Jobs» tab. The companies will be able to specify the job title, salary and working conditions. By means of a special feature it will highlight vacancies among other publications in the news feed and attract the attention of users. All ads will be visible in the Jobs section.
Applicants will be able to respond to the announcements using «Apply Now» button. The CV will be generated automatically from the data of user’s profiles. Thus, they will be able to quickly offer its candidature for several jobs without wasting time posting general information.
The companies will receive a feedback through private messages. They will also be able to pay for the posts to attact more people.
Once this feature is launched, Facebook will become a direct competitor to the LinkedIn social network.
We should remind you that Microsoft reported of buyng Linkedin in June. The deal should be done by the end of this year, and its total amount will reach $ 26.2 billion.

Alphabet reveals its investments to Snapchat

Venture Google Capital Fund, which is a part of the Alphabet holding company changed its name to CapitalG and launched an updated website. Reuters journalists discovered the service logo of the missing Snapchat messages.
The company did not make any official statements regarding the investments to Snapchat. The date and amount of investments remained a secret.
Alphabet Press Service has not yet responded to a request for comment.
Currently Snap Inc, owner of Snapchat, is preparing to enter the stock market. It is assumed that after the IPO, the market value of the company will amount to $ 25 billion.
In 2013, Facebook wanted to buy Snapchat for $ 3 billion. However, the service management rejected that proposal.

Google Search Analytics API makes available resource sets

Google opened access to resource sets in the Search Console by means of the Search Analytics API. Mike Sullivan from the United States was the first one noticed this innovation.
Google launched a new feature "Resource Kits" in the Search Console in May this year. It allows you to connect up to 200 resources of any type (either the web pages or applications) into a sole group and receive all the data on clicks and impressions in a single report.
From now on the resource kits are also available through the Search Analytics API.

Seo Facts #132

Facebook and other social media sites ranked as the second most effective marketing method among US small and medium-sized businesses (SMBs) surveyed in January 2015. (Source: eMarketer)

Seo Facts #12

SEO leads have a 14.6% close rate, while outbound leads (such as direct mail or print advertising) have a 1.7% close rate.

Seo Facts #157

In 2015, 40.7% of the U.S. smartphone users accessed Instagram. (Source: Statista)