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Twitter has decided not to stop the Vine service since it has received a lot of applications on its purchase. The Company expects to conclude an appropriate transaction in the near future. This information was reported by TechCrunch citing its sources.
At the moment, Twitter has reduced the number of potential buyers to only five. The interested companies are still not revealed, except the Japanese company named Line.
One source also stated that several entities consider buying the service for less than $10 billion.
It is assumed that Twitter will be able to benefit from the Vine service, even with the new owner by means of synchronization between applications. Earlier it was reported that Twitter plans to close Vine mobile application in the upcoming months.
Facebook starts testing video ads sales on Apple TV and Roku sets in Audience Network this week.
"We want to test the way to the best video ads delivery across Audience Network users connected to the Internet TV devices. Our goal is to provide relevant ads to both Facebook and Social Networks users", the company comments.
Testing will be held with a limited scale.
We should also remind you that early this year Facebook Audience Network has expanded ad views on the mobile Internet. Previously, he was made only in the annexes.
In May advertisers were able to target non-Facebook users, but who visits the websites and applications included to the FAN.
Google representatives have repeatedly said that the content hidden from users under the tabs and links gets less important and can be ignored by the ranking algorithms. According to Gary Illyes, after the mobile-first index is launched, the current situation should change.
During the discussion regarding the upcoming launch into the Twitter Illyes was asked the following question:
"The "bellows" on the desktop content and similar elements on the page are ignored or are not indexed. Is it processed the same way on mobile devices? ". Ilyes replied:
"No, the mobile-first world content is hidden from users and must have the full weight."
It is still a secret whether it will influence the desktop content or not.
Mobile ads now makes up a very significant 78% of Facebook’s advertising revenue, up from 76% in Q2. (Source: TechCrunch)
Apple’s share is down from 79.6% on last year’s holiday weekend 2014, while Android’s share is up from 19.7%. (Source: Custora)
50% of adults shop on smartphones while browsing a store. (Source: VentureBeat)