Google has become more likely to display the Local Pack in a number of countries outside the United States. This is evidenced by the data of the Rank Ranger monitoring tool in search engines.
Apparently, Google is actively promoting this function at the international level. Local Pack sees coordinated international boost https://t.co/acHOUrpn6c #LocalPack #LocalSEO pic.twitter.com/gSPXzejHnc
- Rank Ranger (@RankRanger) August 17, 2017
The increase in the share of Local Pack is observed in the search results in the following countries:
Finland - 449%;
Germany - 69%;
Spain - 544%;
South Africa - 35%;
Great Britain - 45%.
This pattern is now observed both on desktop and mobile search results.
It should be recalled that in July RankRanger recorded a sharp increase in the proportion of AMP-pages in Google search results outside the United States.
Facebook has updated the algorithm for the news feed. Now the social network will lower images that simulate the video.
"In the coming weeks, we will begin to lower publications that contain fake buttons for playing video, and static images, perceived as vide in the news feed," said by Facebook officials.
Although, the social network will not remove such posts, punish the pages that publish them, or the websites to which they refer. The update also does not affect advertisements. However, the Facebook policy will prohibit the publication of ads with fake "Play" buttons and static video images.
Fake videos targeted by the latest Facebook update have become popular recently among publishers in the way to get more conversions to their websites.
In July, the AdAge edition found that publishers had found another way to beat the social network algorithms: they began to attach short videos in MP4 format, which are usually given priority in users' stream or feed.
Facebook is increasingly trying the role of being a TV program. After the today's announcement of the company's own Watch video platfrom, there was information that Facebook enticed the director of corporate communications LinkedIn Fenot Tekle, who has been experiencing on television for many years earlier. Fenot will take the same position on Faceboo as at his previous job, and will develop the company's video communications.
Prior to LinkedIn that he joined in 2012, she was the lead communications manager for the online cinema Netflix and PR-manager of the American AMC Networks commercial television.
It looks like that soon there will be no cinema, no theater, no books, no newspapers but only Facebook.
It should be recalled that Facebook is also working on a device for video communication, intended for home use and for a separate application for group video chat.
Google My Business has provided companies with a new opportunity. Now they will be able to specify links to certain actions in their profiles that customers can perform right in the Search bar or in Maps.
Such actions include the following:
- Placing an order
- Table reservation
- Product search
- Menu viewing
Mike Blumenthal shared the screenshot of the new feature:
More information about the innovation is available in the My Business Help Center.
It should be recalled that last week Google updated the My Business toolbar in the search results. This panel was tested in July.
Facebook announced the upcoming update of the algorithm for news feed on mobile devices. In the upcoming months, the social network will begin to take into account the speed of downloading pages from published links in the ranking. As a result, users will see the content that loads faster first.
Facebook notes that such factors as current connection to the network and the usual speed of page loading will also be taken into account. If the analysis of these signals shows that the page will load slowly, then the link in the news feed will be ranked a little bit down.
According to Facebook, Internet users often refuse to visit the website, if they have to wait for it to load since it takes time. Thus, 40% of visitors to websites are not ready to wait for the page to open for more than 3 seconds.
It should be recalled that in February 2017 Facebook began to take account the relevance and authenticity of publications in the ranking. This innovation was one of the company's steps to fight against fake news.
Facebook updated the algorithm to fight clickbay-headers in user tapes in May. Now it drops individual posts down, not the pages and websites that use this technique.
YouTube is using machine learning to identify and remove terroristic content. This information was reported in the official service blog.
Thanks to machine training, 75% of the extremist videos were removed before receiving messages from users last month.
The introduction of machine learning technology has also increased the accuracy of the work of YouTube systems. While these tools still need some modification and are not suitable for every situation YouTube identifies those videos that need to be removed with more accuracy that we people do.
The company also reported that every minute the service loads more than 400 hours of video. Therefore, identifying and removing extremistic content is a difficult task. However, the introduction of machine learning has already allowed more than double the number of remote video and speed up the process of removal.
In addition to all this, YouTube is also working to increase the number of experts who will monitor terroristic content. The company will also introduce higher level standards for those videos that are controversial, but do not violate the rules of the service.
The fact that YouTube will use machine learning to fight against extremist content has become known in June.
Indonesian government will not ban Telegram, as the company takes steps to block unwanted content. This information was reported by the Minister of Communications and Information Technology of the Rudiantara country.
Today the minister met with this messenger SEO, Pavel Durov. During the negotiations, it was decided to keep access to the messenger.
In Jakarta, meeting with local teams, brainstorming, how to eradicate ISIS propaganda more efficiently.
- Pavel Durov (@durov) August 1, 2017
Earlier this month Rudiantara said that the Indonesian authorities intend to ban access to Telegram because of the absence of procedures to block illegal content and channels related to terrorism.
As a partial measure on July 14, the government sent a request to Internet service providers to block access to 11 Telegram domains. In response to this step, Pavel Durov announced he’s being prepared to cooperate with the Indonesian authorities. He explained that the incident with the blocking of the messenger in Indonesia was due to the lack of a direct channel of communication between the Telegram team and the authorities of the country, he says in his Telegram channel.
According to Rudiantara, the ministry and Telegram will implement standard procedures for removing prohibited content in the service. The blocking of the web version of Telegram will be removed within a week.
At the same time, Pavel Durov noted that he would not have come to Indonesia if the local authorities had put forward any requirements that threatened the work of encryption in the service:
"The basis of Telegram is a 100% encryption guarantee. That's why our company exists."
According to Pavel Durov, there are about 20 thousand Indonesians registered in Telegram daily. The global audience of the service is more than 100 million users as of February 2016.
On August 1 a new crypto currency named “Bitcoin Cash” or BBC separated from Bitcoin. All investors automatically become owners of this currency, while retaining the existing bitcoins.
Bitcoin Cash assumes an increase in the maximum block capacity to 8 megabytes. However, its size can vary depending on the needs of a particular user. The BBC also introduces a new way of signing transactions to eliminate “hash” problems.
The new crypto currency also shared the passions between the exchangers. Coinbase, one of the most popular services stated that it will not support Bitcoin Cash, which means that its users will not have access to this currency. As a result, the bitcoin holders, who are entitled to an equal amount of the split currency will be lose it as customers of Coinbase.
An outstanding lawyer Tim Wu compared this situation to a cow keeper with a calf, which in its turn not considered part of the property of the original owner.
Coinbase also stated in its user agreement that it has the right to choose whether to support changes in the Bitcoin software or not. The company said that if in the future it decides to support Bitcoin Cash, it will distribute balances that were accumulated before August 1.
It should be recalled that in mid-July, the rate for Bitcoin fell below $ 2000 for the first time in two months.
Chinese Baidu Internet giant announced financial results for the second quarter of 2017.
In the reporting period, the company managed to increase its profits at a large scale. In the second quarter their profit has been increased by 83.5% YoY to 4.41 billion yuan ($ 654 million). The revenue of Baidu increased by 14.3% to 20.87 billion yuan.
72% of revenue was brought for the mobile segment, which involves advertising, video, games and other services. In the same period last year, its share reached 62%.
A year earlier, Baidu's quarterly profit fell down by a record of 34%. The deterioration regarding the financial results of the company followed the investigation of regulators on the 21-year-old student Wei Tse-ti’s death, who became a victim of an unfair contextual advertising.
Followed the situation, the Baidu management decided to restructure its business and redirect resources from the least profitable units to AI, Big Data, cloud and video services. These changes have highly increased the company's financial performance in the second quarter of 2017.
After the announcement of the quarterly report, the shares of Baidu on the after-trade auctions on July 27 went up by 6.9%.
In the third quarter of 2017, Baidu expects the revenue to be at 23.13 billion yuan to 23.75 billion yuan, which is 30% more than in the same period in 2016.
Today artificial intelligence is an area of increased interest for technology companies. However, the latest Facebook experiment showed what are unintended consequences the new technology can bring.
Facebook scientists created chat bots that could communicate with each other in the framework of the project on the application of machine learning. As part of the experiment, the agents were instructed to automatically determine how to divide a group of elements. When the bots started to communicate with each other, something interesting happened:
At first this dialogue seems to be nonsense. In fact, as Facebook claims, chat bots dynamically generated their own language and were able to understand it.
According to the invited Facebook researcher Dhruva Batra, agents invented their own code words. For example, if you say "the" five times, it means that the bot needs five copies of the element. People act in the same way.
These results led the researchers to the next question: what if artificial intelligence systems can work and communicate without human involvement? To train a neural network, developers from the US have to spend time on its understanding of the syntax of the English language and the structure of sentences. Scientists believe that if AI systems are allowed to work without the use of human language, then this can greatly accelerate their learning.