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Google has cut a number of quick links in the search results
Google has significantly reduced the number of quick links on Google.com search results. This is attested by the RankRanger information.
On November, 2 it was reported that Sitelinks ranked 32% of all search results, and on November, 5 it dropped down to 8.1%. Today, Novemberm 8, it went a little up again and was ranked at 8.5%.
According to Barry Schwartz, the editor from Search Engine Roundtable, this innovation affected mainly small references that were previously placed in a row under the snippet.
Massive navigation links remain without changes applied.
It should be recalled that Google has disabled the URL downgrade rating feature used as a reference site. Previously, it could help Search Console users to remove improper or incorrect links from the search results. It no longer has this kind of option.
Google changes its approach to the tab content processing
Google representatives have repeatedly said that the content hidden from users under the tabs and links gets less important and can be ignored by the ranking algorithms. According to Gary Illyes, after the mobile-first index is launched, the current situation should change.
During the discussion regarding the upcoming launch into the Twitter Illyes was asked the following question:
"The "bellows" on the desktop content and similar elements on the page are ignored or are not indexed. Is it processed the same way on mobile devices? ". Ilyes replied:
"No, the mobile-first world content is hidden from users and must have the full weight."
It is still a secret whether it will influence the desktop content or not.
China adopts a new Cybersecurity law
China legislative body has approved the cybersecurity law which caused a lot of debates, according to Bloomberg.
The new law allows law enforcement authorities to freeze the accounts of foreign citizens and organizations with suspected sabotage of the China's information infrastructure. During the investigation, they will be required to provide the full access to data to the authorities.
The law also requires mandatory certification of computer equipment and personal data storage of Chinese users within the country. According to experts, the input of these requirements will give one more advantage to local market companies over foreign competitors such as Microsoft, Google, Cisco and others.
"This is a step backwards for Chinese innovations. The country's authorities are right in the aspect of ensuring the security of digital systems and information in the country; however, the law will not help to achieve the goal. Instead, it creates barriers to marketing and innovation,"- said James Zimmerman, the head of the American Chamber of Commerce in China.
The law will come into force in June 2017.
Seo Facts #143
80% of active users access Twitter via mobile devices as of September 2015. (Source: Twitter)
Seo Facts #114
Separate research from Experian Marketing Services is in line with the Yesmail study. According to the Q2 2015 data, 48% of all emails sent by Experian clients were opened on desktop devices and 40% of emails were opened on mobile phones and ereaders. Some 12% were opened on tablets. (Source: eMarketer)
Seo Facts #41
Overall, U.S. marketers will spend more than $103 billion on search, display, social media, and email marketing by 2019 — growing at a 12% compound annual growth rate (CAGR) — but search will remain the largest share of interactive spend. (MediaPost)