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SEO Recommendations

Google launches mobile-first index testing

Google starts testing mobile-first index. It means that in the near future, the search algorithms will be primarily assessed by the relevance of a mobile version of the page and alternatively by the desktop. This information was published in the company's blog.
Today more and more people are searching through mobile devices. However, Google's ranking system continues evaluating the relevance of the desktop version of the page.
In order to make the search results more useful Google started testing mobile-first index. Although the search index will remain united, eventually Google's ranking algorithms will primarily evaluate the mobile version of the page.
In the coming months Google will experiment the updated index with some users. Having finished the testing, the system will be launched around the world.
Despite the fact that the process of transition to mobile-first index is only on its way to be introduced to the public, Google has prepared several recommendations for the webmasters:
• If your website is configured as an adaptive or dynamic display design, in which the main content and layout are identical for both mobile and desktop devices, no changes to be applied in this case
• If a website configuration requires different content for mobile and desktop devices, it is necessary to perform the following changes:
o Make sure that the structured markup is used in mobile and desktop website version.
o Check the equivalence of micro markup on both desktop and mobile version using the structured Google data testing tool.
o By adding structured data on the mobile website, you should avoid including a large number of micro markup, which is not relevant to a specific content of each document.
o Use a robots.txt file verification tool to verify that the mobile version of the site is accessible to Googlebot.
o It is not necessary to apply changes to the canonical URL. Google will keep considering these attributes to display matching results to mobile and desktop users.
• If you have confirmed only the desktop version of the website in the Search Console, you should also add the mobile resource version.
• If you have only got a desktop website, Google will go on indexing it, even if the mobile user agent is used to view the resource.
• You should keep in mind that when creating a mobile version a functional, focused on desktop website is much better than an incomplete or non-mobile version. Please launch the mobile version only when it is completely ready to use.

As it was already stated earlier Google will launch a separate mobile code and make it the primary in the coming months. Now it turned out that the index will remain the same for all types of documents.

John Mueller called to stop rustling about redirects

Recently, Google rep, Jon Mueller, posted a call for webmasters to stop fussing about redirects on his page on Twitter. According to him, the redirect adjustment is a technical issue and not a matter of SEO. The most important thing is to choose the right version of the redirect, and there is nothing “supernatural” about that.
Mueller’s message was posted following the recent Twitter-storm con regarding the topic of redirects and how they are processed by Google.
During the discussion, Google's search quality analyst, Gary Illyes, said all redirects pass PageRank:
As it was seen from the comments, the foreign experts agreed to the fact that redirects are a matter of technical SEO.
We should remind you that in July this year Gary Illyes have already said that all the redirect codes 3xx pass PageRank.

Google shows the wrong date in the search results

A few days ago a lot of webmasters have noticed that Google shows the wrong date of the publication of content in the search results. This is clearly seen from the messages posted on Google Webmaster Help, Webmaster World, BlackHat World, and Moz forums.
The screenshot (see the link below) displays Google indicates that the message was published on the 30th of December, 2014. In fact, it was uploaded on the 11th of January, 2016.
The specialists are already aware of the bug and are currently working on fixing this error as soon as possible for all users affected.

Seo Facts #91

85% of B2B companies say lead generation is the most important goal for content marketing, with 31% saying lead quality is the most important metric to study. (Source: Content Marketing Institute)

Seo Facts #186

The vast majority of mobile shopping happened on Apple devices over the Black Friday-Cyber Monday weekend – 78.1%, while only 21.6% happened on Android devices. (Source: Custora)

Seo Facts #56

25% of all websites globally use WordPress as their development platform as of November 2015 (Source: W3Techs)

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