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Top SEO News, 2017
Google will keep in secret the number of search quality algorithms
How many search quality algorithms does Google use? This question was put to the John Mueller, the company’s employee during the last video conference with webmasters.
The question was:
"When you mention Google's quality algorithm, how many algorithms do you use?"
Mueller responded the following:
"Usually we do not talk about how many algorithms we use. We publicly state that we have 200 factors when it comes to scanning, indexing and ranking.
Generally, the number of algorithms is a casual number. For instance, one algorithm can be used to display a letter on the search results page. Therefore, we believe that counting the exact number of algorithms that Google uses is not something that is really useful [for optimizers].
From this point of view, I can’t tell you how many algorithms are involved in Google search."
Gary Illyes shares his point of view on how important referential audit is
At the Brighton SEO event that took place last week, Google rep called Gary Illyes shared his opinion about the importance of auditing the website's link profile. This information was reported by Jennifer Slagg in the TheSEMPost blog.
Since Google Penguin was modified into real-time update and started ignoring spam links instead of imposing sanctions on websites, this has led to a decrease of the value of auditing external links.
According to Gary Illyes, auditing of links is not necessary for all websites at the present moment.
"I talked to a lot of SEO specialists from big enterprises about their business and their answers differed. These companies have different opinions on the reason why they reject links.
I don't think that helding too many audits makes sense, because, as you noted, we successfully ignore the links, and if we see that the links are of an organic nature, it is highly unlikely that we will apply manual sanctions to a website.
In case your links are ignored by the "Penguin", there is nothing to worry about.
I've got my own website, which receives about 100,000 visits a week. I have it for 4 years already and I do not have a file named Disavow. I do not even know who is referring to me.
Thus, in the case when before a website owner was engaged in buying links or using other prohibited methods of link building, then conducting an audit of the reference profile and rejecting unnatural links is necessary in order to avoid future manual sanctions. It is important to remember that rejecting links can lead to a decrease in resource positions in the global search results, since many webmasters often reject links that actually help the website, rather than doing any harm to it.
Therefore, referential audits are needed if there were any violations in the history of the resource. They are not necessary for many website owners and it is better to spend this time on improving the website itself, says Slagg.
Googlebot still refuses to scan HTTP/2
During the last video conference with webmasters Google rep called John Mueller said that Googlebot still refrains to scan HTTP.
The reason is that the crawler already scans the content that fast, so the benefits that the browser receives (web pages loading time is decreased) are not that important.
"No, at the moment we do not scan HTTP / 2. We are still investigating what we can do about it. In general, the difficult part is that Googlebot is not a browser, so it does not get the same speed effects that are observed within a browser when implementing HTTP / 2. We can cache data and make requests in a different way than a regular browser. Therefore, we do not see the full benefits of scanning HTTP / 2.
But with more websites implementing push notification feature, Googlebot developers are on the point of adding support for HTTP in future.”
It should be recalled that in April 2016, John Mueller said that the use of the HTTP / 2 protocol on the website does not directly affect the ranking in Google, but it improves the experience of users due to faster loading speed of the pages. Therefore, if you have a change, it is recommended to move to this protocol.
Google does not check all spam reports in manual mode
Google employee named John Mueller stated that the search team does not check all spam reports manually during the last video conference with webmasters.
The question to Mueller was the following:
"Some time ago we sent a report on a spam, but still have not seen any changes. Do you check each and every report manually?"
The answer was:
No, we do not check all spam reports manually. "
Later Mueller added:
"We are trying to determine which reports about spam have the greatest impact, it is on them that we focus our attention and it is their anti-spam team that checks manually, processes and, if necessary, applies manual sanctions. Most of the other reports that come to us is just information that we collect and can use to improve our algorithms in the future. At the same time, he noted that small reports about violations of one page scale are less prioritized for Google. But when this information can be applied to a number of pages, these reports become more valuable and are prior to be checked.
As for the report processing time, it takes some considerable time. As Mueller explained, taking measures may take "some time", but not a day or two.
It should be recalled that in 2016, Google received about 35 thousand messages about spam from users every month. About 65% of all the reports led to manual sanctions.
Google adds tags for recipes, videos and products in the image search Aug 03/2017
Google added tags for recipes, videos, products and GIF to the image search results. Now when searching for images, users will immediately see which type of content the individual results are related to.
The Google rep commented on the new feature saying the following:
"These badges will help you find those images that involve additional actions or contain more detailed information."
To display a label on a website page, appropriate marking of structured data should be added: for recipes, goods or video. GIF-images Google algorithms will recognize and mark automatically, thus, markup is not needed for them. New badges will not always be displayed just like extended snippets. Filling in the fields for the recommended properties of the markup increases the chances of getting them.
Google also updated its structured data verification tool. Now it processes markups for images.
It should be recalled that Google started showing videos and recipes in the search results for pictures starting from last month.
Google intends to improve the interaction of a person with AI July 25/2017
Google announced the launch of a new research project, which goal is to study and improve the interaction between artificial intelligence (AI) and human beings. The phenomenon was named PAIR.
At the moment, the program involves 12 people who will work together with Google employees in different product groups. The project also involves external experts: Brendan Meade, a professor of Harvard University and, Hol Abelson, a professor of the Massachusetts Institute of Technology.
The research that will be carried out within the framework of the project is aimed at improving the user interface of "smart" components in Google services.
Scientists will study the problems affecting all participants in the supply chain: starting from programmers creating algorithms to professionals who use (or will soon be using) specialized AI tools. Google wants to make AI-solutions user-friendly and understandable to them.
As part of the project, Google also opened the source code for two tools: Facets Overview and Facets Dive. Programmers will be able to check the data sets for machine learning for possible problems using the tools mentioned. For instance, an insufficient sample size.
Google is speeding up the mobile pages in the ranking June 17/2017
Google is changing its approach to assessing the speed of page loading. In the near future, the ranking will take into account the speed of mobile pages and not desktop. This was reported by the Goole search representative Gary Illyes at the SMX Advanced 2017 conference.
As you know, at the moment Google measures only the loading speed of the desktop pages. These data are used both in desktop ranking and mobile.
However, mobile speed is more important for Google. Therefore, it was decided to make changes to the search algorithm. This approach is already under consideration.
Illyes also stressed upon the fact that Google will actively inform webmasters about any changes before launching the mobile-first index. So not to make a surprise for specialists.
Earlier it was reported that Google has not been planning to take into account the downloading speed for mobile pages in the ranking.
The Italian authorities fines WhatsApp for $ 3 million euros July 11/2017
The Italian Antimonopoly Authority fined WhatsApp service developers for 3 million euros. This information was reported reported by Reuters.
According to the agency, WhatsApp imposed conditions on the users that obliged them to agree to data transfer to Facebook parent company. In particular, they were persuaded that without agreeing on this they would not be able to continue using the service.
The WhatsApp press service commented on this situation the following way: "We are considering this decision and preparing a response to the authorities."
The supervisory authorities of all EU countries demanded that WhatsApp last year to suspend the transfer of Facebook data because of users’ doubts' in agreeing on the conditions.
The fact that WhatsApp will open Facebook access to the user base became known in August 2016.
Google Drive will become a backup tool June 17/2017
Google plans to make a backup tool out of Google's cloud service. Soon it will be available to track and archive files inside any folder the user specifies. This can also be the contents of the entire hard disk or the Documents folder.
The backup function will be available from June 28 after the release of the new Backup and Sync application, which is the latest version of Google Drive for Mac / PC.
It is assumed that users will have the opportunity to open and edit files located in the cloud. It is still not clear whether they will be able to synchronize information between multiple PCs using Disk as an intermediary.
Since the auto update to Backup and Sync is not planned, the company recommends installing a new application immediately after being released.
The new feature is primarily targeted at corporate Google Drive users.
AdWords launches a new keyword-level bidding interface July 11/2017
Google AdWords users all around the world noticed that is a new keyword-level bidding interface is launching soon.
Google will show recommended bids for different ad positions on the page, even if the bid simulator for this keyword is not available.
Some phases were also changed a little bit. Instead of the "top of the page" is now replaced by "over all organic results"; instead of "first position" the tab "over all other ads" will be now used.
There was no official launch announcement yet.
Let us remind you that Google AdWords changed algorithm of work of the Optimizer of the price for conversion last week. Earlier this tool could raise the maximum bid for prospective clicks by no more than 30%. Now this restriction is lifted.
Seo Facts #131
ROI: In the Email Marketing Industry Census 2015, eConsultancy & Adestra found that among digital marketers 79% ranked ROI from email “good” or “excellent”, 76% ranked ROI from SEO “good” or “excellent”, and 35% ranked ROI from social media as “good” or “excellent.” (Source: Movable Ink)
Seo Facts #128
In Spring 2015 the top social media channels used by small businesses were Facebook (41%), LinkedIn (17%), Google+ (13%) and Twitter (12%) according to Ebiquity. (Source: eMarketer)
Seo Facts #172
The 2015 holiday shopping season (Nov. 1 – Dec. 31) was a strong one for US e-commerce retailers with revenue up 12.1% over the same period in 2014. (Source: Custora)
Seo Facts #146
25% of adult Internet users are on LinkedIn as of August 2015. (Source: Pew Research)
Seo Facts #161
Half of all adult shoppers conduct product research on mobile devices while shopping in physical stores. (VentureBeat)
Seo Facts #145
There were 400 million registered users on LinkedIn as of December 2015. (Source: LinkedIn)