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Using our free SEO "Keyword Suggest" keyword analyzer you can run the keyword analysis "Big 8 Allergens" in detail. In this section you can find synonyms for the word "Big 8 Allergens", similar queries, as well as a gallery of images showing the full picture of possible uses for this word (Expressions). In the future, you can use the information to create your website, blog or to start an advertising company. The information is updated once a month.

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Top SEO News, 2017

    Google will keep in secret the number of search quality algorithms

    Oct 08/2017

    How many search quality algorithms does Google use? This question was put to the John Mueller, the company’s employee during the last video conference with webmasters.
    The question was:
    "When you mention Google's quality algorithm, how many algorithms do you use?"
    Mueller responded the following:
    "Usually we do not talk about how many algorithms we use. We publicly state that we have 200 factors when it comes to scanning, indexing and ranking.
    Generally, the number of algorithms is a casual number. For instance, one algorithm can be used to display a letter on the search results page. Therefore, we believe that counting the exact number of algorithms that Google uses is not something that is really useful [for optimizers].
    From this point of view, I can’t tell you how many algorithms are involved in Google search."

    Gary Illyes shares his point of view on how important referential audit is

    Oct 08/2017

    At the Brighton SEO event that took place last week, Google rep called Gary Illyes shared his opinion about the importance of auditing the website's link profile. This information was reported by Jennifer Slagg in the TheSEMPost blog.
    Since Google Penguin was modified into real-time update and started ignoring spam links instead of imposing sanctions on websites, this has led to a decrease of the value of auditing external links.
    According to Gary Illyes, auditing of links is not necessary for all websites at the present moment.
    "I talked to a lot of SEO specialists from big enterprises about their business and their answers differed. These companies have different opinions on the reason why they reject links.
    I don't think that helding too many audits makes sense, because, as you noted, we successfully ignore the links, and if we see that the links are of an organic nature, it is highly unlikely that we will apply manual sanctions to a website.
    In case your links are ignored by the "Penguin", there is nothing to worry about.
    I've got my own website, which receives about 100,000 visits a week. I have it for 4 years already and I do not have a file named Disavow. I do not even know who is referring to me.
    Thus, in the case when before a website owner was engaged in buying links or using other prohibited methods of link building, then conducting an audit of the reference profile and rejecting unnatural links is necessary in order to avoid future manual sanctions. It is important to remember that rejecting links can lead to a decrease in resource positions in the global search results, since many webmasters often reject links that actually help the website, rather than doing any harm to it.
    Therefore, referential audits are needed if there were any violations in the history of the resource. They are not necessary for many website owners and it is better to spend this time on improving the website itself, says Slagg.

    Googlebot still refuses to scan HTTP/2

    Oct 08/2017

    During the last video conference with webmasters Google rep called John Mueller said that Googlebot still refrains to scan HTTP.
    The reason is that the crawler already scans the content that fast, so the benefits that the browser receives (web pages loading time is decreased) are not that important.
    "No, at the moment we do not scan HTTP / 2. We are still investigating what we can do about it. In general, the difficult part is that Googlebot is not a browser, so it does not get the same speed effects that are observed within a browser when implementing HTTP / 2. We can cache data and make requests in a different way than a regular browser. Therefore, we do not see the full benefits of scanning HTTP / 2.
    But with more websites implementing push notification feature, Googlebot developers are on the point of adding support for HTTP in future.”
    It should be recalled that in April 2016, John Mueller said that the use of the HTTP / 2 protocol on the website does not directly affect the ranking in Google, but it improves the experience of users due to faster loading speed of the pages. Therefore, if you have a change, it is recommended to move to this protocol.

    Google does not check all spam reports in manual mode

    Oct 08/2017

    Google employee named John Mueller stated that the search team does not check all spam reports manually during the last video conference with webmasters.
    The question to Mueller was the following:
    "Some time ago we sent a report on a spam, but still have not seen any changes. Do you check each and every report manually?"
    The answer was:
    No, we do not check all spam reports manually. "
    Later Mueller added:
    "We are trying to determine which reports about spam have the greatest impact, it is on them that we focus our attention and it is their anti-spam team that checks manually, processes and, if necessary, applies manual sanctions. Most of the other reports that come to us is just information that we collect and can use to improve our algorithms in the future. At the same time, he noted that small reports about violations of one page scale are less prioritized for Google. But when this information can be applied to a number of pages, these reports become more valuable and are prior to be checked.
    As for the report processing time, it takes some considerable time. As Mueller explained, taking measures may take "some time", but not a day or two.
    It should be recalled that in 2016, Google received about 35 thousand messages about spam from users every month. About 65% of all the reports led to manual sanctions.

    Publishers have found a way to beat Facebook's ranking algorithms

    July 25/2017

    The AdAge Edition noted that publishers have found a way to beat Facebook's ranking algorithms. They began to attach short videos in MP4 format instead of pictures; since videos re usually given priority in the users' tapes.
    New tactics are used by large publishers, such as BuzzFeed, and smaller ones, among them is ForShitsAndGiggles.
    For example, the 48-second "video" published by BuzzFeed has received more than 1.4 million views in just a couple of weeks:
    Other examples also include short videos that last only a few seconds.
    The Facebook representative in the AdAge commentary says that the social network does not prioritize the video before other types of publications in the news line. But if the user usually interacts with the video, he will often see posts of this format in his tape:
    "We are constantly improving the news line to show you the most relevant stories, and prevent attempts to deceive the system."
    Nevertheless, Russ Torres, the USA Today Network vice president of video content and strategy believes that in fact Facebook promotes the video in line.
    BuzzFeed and ForShitsAndGiggles have not yet commented on this aspect.

    Google My Business has added a tool for website creation

    June 17/2017

    Google My Business has launched a new tool using which users will be able to create a free business card website for their company.
    You need to verify ownership of the company page in My Business to access the tool. The data and photos placed on it will be used to create the website. The website appearance can be configured, and its contents supplemented.
    If you change the company’ data, the website will be automatically updated. In addition, it will be optimized for cross-platform devices.
    Having created a website you can publish it immediately or do that later.
    A window that offers you to create a website appears after the confirmation of the company page. This function is also available in the "Website" menu.
    For more information about this feature see the Help Center.
    According to Google, 60% of small businesses do not have their own website. With the help of a new tool they will be able to create them.

    Google tests a new format for price extension in Product Listing Ads

    Aug 04/2017

    Merkle agency specialists noticed that Google is testing a new format for price expansion in product listings.
    Testers put the product price, which is shown at a discount, and the crossed-out original price on the right side. As a result, users immediately see that the product participates in the promotion. Testing is carried out in the mobile and desktop Google versions.
    As noted in Merkle, this format of displaying information about the discount allows you to save space in the ad and show other extensions (free delivery, product rating). In addition, it helps to increase CTR ads and highlight company offers among competitors' ads.
    Testing is conducted on a limited scale. Google representative said to the Merkle Company that they are constantly testing various formats to give users the most useful information.

    Google intends to improve the interaction of a person with AI

    July 25/2017

    Google announced the launch of a new research project, which goal is to study and improve the interaction between artificial intelligence (AI) and human beings. The phenomenon was named PAIR.
    At the moment, the program involves 12 people who will work together with Google employees in different product groups. The project also involves external experts: Brendan Meade, a professor of Harvard University and, Hol Abelson, a professor of the Massachusetts Institute of Technology.
    The research that will be carried out within the framework of the project is aimed at improving the user interface of "smart" components in Google services.
    Scientists will study the problems affecting all participants in the supply chain: starting from programmers creating algorithms to professionals who use (or will soon be using) specialized AI tools. Google wants to make AI-solutions user-friendly and understandable to them.
    As part of the project, Google also opened the source code for two tools: Facets Overview and Facets Dive. Programmers will be able to check the data sets for machine learning for possible problems using the tools mentioned. For instance, an insufficient sample size.

    

    Google Image Search loses market share to Amazon and Facebook

    Aug 14/2017

    The share of Google in the search market grew from 58.84% in October last year to 64.8% in March 2017. At the same time, the share of Google Image Search fell to 21.8% in favor of Amazon and Facebook. This information has come from analysts of the American company Jumpshot in partnership with co-founder Moz Rand Fishkin.
    During the research, they analyzed search data in Google Search, Images, Maps, YouTube, Yahoo, Bing, Amazon, Facebook, Reddit and Wikipedia for the period from October 2016 to May 2017 with a sole purpose to determine the resources that accounted for the largest number of search engines Sessions and traffic.
    Generally, at this period Amazon's share went up from 0.4% to 2.30%, and Facebook's 0.8% to 1.5%. Bing and Yahoo both showed growth of up to 2.4%, while Google Maps was ranked up to 1.2%. The activity of Google Search, Bing, Amazon and Facebook showed growth, while Google Images, YouTube, Yahoo and Google Maps lost their positions.
    The report also included data on search volumes and CTR in the US. The number of search sessions in Google has exceeded 30 billion a month (as of October 2016). By May 2017, the growth trend remained at the level of 10-15% compared to the previous year.
    The results of the organic search in 2016 went down to the bottom. In December they were ranked at 54% (despite the fact that in January and February of the same year their level was at 57% and 56%, respectively, and taking into account the traditional activity stop after the winter holidays).
    November 2016 gave the highest rates of search activity without clicks and was ranked at 45.5%. At the same time, the lowest indicator was in October, which is only 40.3%.
    According to Jumpshot, the largest traffic is generated by Google: about 63% in May 2017, with about 60% in October 2016. During this period, YouTube also showed better results and went up by 0.2%, while Amazon rose by 0.1%. Traffic from Facebook, Yahoo, Reddit, Imgur and Bing almost died, and that’s only Wikipedia that remained at the same level.

    Google updates the guidelines for assessors third time this year

    Aug 05/2017

    It's third time this year that Google has updated the guidelines for assessors (experts assessing the quality of search results and the pages displayed in it). This time, the changes are even smaller than in the previous version of the document, which was published in May 2017.
    The latest innovations will mainly be interested to SEO specialists who work with non-English pages.
    For instance, the pseudoscientific and fake content details have been clarified, comments displaying pornographic ads on websites that do not contain adult content have been removed, new examples of pages with the lowest quality have been introduced, as well as a completely new section on the display of results in English for non-English-speaking locales.
    There are changes that are purely of a natural style: for example, the selection of some words in italics has been removed. The section on using the Foreign Language label for pages in a foreign language like Ukrainian and Russian is replaced with an example of Catalan and Spanish.
    A complete guide for assessors Google is a 160 pages book.
    It should be recalled that the Google assessors guide has already been updated in March and May this year. The main changes aimed at combating dubious content in search results took place this March. The largest May updates affected the assessment of the quality of news websites, in particular the use of the "Upsetting-Offensive" label that was introduced in March.

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SEO Facts

  • Seo Facts #71

    77% of mobile searches are made where a desktop PC is available. (Source: Google & Nielsen)


  • Seo Facts #164

    16% of U.S. adults do not have a smartphone, desktop or laptop, or tablet. (Source: Pew Research)


  • Seo Facts #23

    Google estimates that the Internet now contains roughly five million terabytes of data – but the search giant has indexed only 0.04% of it all. (The Wonder of Tech)


  • Seo Facts #97

    The #1 content marketing goal for B2C businesses in 2016 is sales (83%), followed by customer retention and loyalty (81%) and engagement (81%). (Source: Content Marketing Institute)


  • Seo Facts #9

    Inbound leads cost 61% lower than outbound leads. An example of an inbound lead might be from search engine optimization. An outbound lead might be from a cold call.


  • Seo Facts #180

    E-mail marketing was the leading channel behind search, driving an impressive 20% of online sales during the 2015 holiday shopping season (Nov. 1 – Dec. 31).  (Source: Custora)


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