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Top SEO News (July-August, 2017)

  • How Google processes pages with the Canonical and noindex attributes

    Aug 14/2017

    During the last video conference with webmasters, John Mueller answered the interesting question: how does the search engine process pages that both contain the Canonical and Noindex attribute?
    The question to Mueller was:
    "I once was at a seminar where I was told that if you use rel = canonical and Noindex on a page, then Canonical will transmit the Noindex canonicalized page. Is that true?".
    Answer:
    "Hmm. I don’t know. We discussed this issue for a long time, at least inside the team. In particular, what should we do in this case.
    Using Canonical, you are telling that two pages should be processes identically. Noindex reports that the page that contains it must be removed from the search. Therefore theoretically our algorithms can get confused and decide that you need to delete both pages. Correct? Or they can process them in different ways, taking into account Noindex attribute.
    As a matter of actual practice, it is most likely that algorithms will decide that the rel = canonical attribute was added by mistake."

  • Google Image Search loses market share to Amazon and Facebook

    Aug 14/2017

    The share of Google in the search market grew from 58.84% in October last year to 64.8% in March 2017. At the same time, the share of Google Image Search fell to 21.8% in favor of Amazon and Facebook. This information has come from analysts of the American company Jumpshot in partnership with co-founder Moz Rand Fishkin.
    During the research, they analyzed search data in Google Search, Images, Maps, YouTube, Yahoo, Bing, Amazon, Facebook, Reddit and Wikipedia for the period from October 2016 to May 2017 with a sole purpose to determine the resources that accounted for the largest number of search engines Sessions and traffic.
    Generally, at this period Amazon's share went up from 0.4% to 2.30%, and Facebook's 0.8% to 1.5%. Bing and Yahoo both showed growth of up to 2.4%, while Google Maps was ranked up to 1.2%. The activity of Google Search, Bing, Amazon and Facebook showed growth, while Google Images, YouTube, Yahoo and Google Maps lost their positions.
    The report also included data on search volumes and CTR in the US. The number of search sessions in Google has exceeded 30 billion a month (as of October 2016). By May 2017, the growth trend remained at the level of 10-15% compared to the previous year.
    The results of the organic search in 2016 went down to the bottom. In December they were ranked at 54% (despite the fact that in January and February of the same year their level was at 57% and 56%, respectively, and taking into account the traditional activity stop after the winter holidays).
    November 2016 gave the highest rates of search activity without clicks and was ranked at 45.5%. At the same time, the lowest indicator was in October, which is only 40.3%.
    According to Jumpshot, the largest traffic is generated by Google: about 63% in May 2017, with about 60% in October 2016. During this period, YouTube also showed better results and went up by 0.2%, while Amazon rose by 0.1%. Traffic from Facebook, Yahoo, Reddit, Imgur and Bing almost died, and that’s only Wikipedia that remained at the same level.

  • Google adds tags for recipes, videos and products in the image search

    Aug 03/2017

    Google added tags for recipes, videos, products and GIF to the image search results. Now when searching for images, users will immediately see which type of content the individual results are related to.
    The Google rep commented on the new feature saying the following:
    "These badges will help you find those images that involve additional actions or contain more detailed information."
    To display a label on a website page, appropriate marking of structured data should be added: for recipes, goods or video. GIF-images Google algorithms will recognize and mark automatically, thus, markup is not needed for them. New badges will not always be displayed just like extended snippets. Filling in the fields for the recommended properties of the markup increases the chances of getting them.
    Google also updated its structured data verification tool. Now it processes markups for images.
    It should be recalled that Google started showing videos and recipes in the search results for pictures starting from last month.

  • Publishers have found a way to beat Facebook's ranking algorithms

    July 25/2017

    The AdAge Edition noted that publishers have found a way to beat Facebook's ranking algorithms. They began to attach short videos in MP4 format instead of pictures; since videos re usually given priority in the users' tapes.
    New tactics are used by large publishers, such as BuzzFeed, and smaller ones, among them is ForShitsAndGiggles.
    For example, the 48-second "video" published by BuzzFeed has received more than 1.4 million views in just a couple of weeks:
    Other examples also include short videos that last only a few seconds.
    The Facebook representative in the AdAge commentary says that the social network does not prioritize the video before other types of publications in the news line. But if the user usually interacts with the video, he will often see posts of this format in his tape:
    "We are constantly improving the news line to show you the most relevant stories, and prevent attempts to deceive the system."
    Nevertheless, Russ Torres, the USA Today Network vice president of video content and strategy believes that in fact Facebook promotes the video in line.
    BuzzFeed and ForShitsAndGiggles have not yet commented on this aspect.

  • Google keeps ignoring the Last-Modified meta tag

    Aug 14/2017

    Google still ignores the Last-Modified meta tag in the search. This was stated by the company’s employee, John Mueller providing a response to a question from one of the webmasters on Twitter.
    The question was:
    "In 2011 you said that Google does not use the http-equiv =" last-modified "tag for crawling. Is that still so? ".
    Mueller replied the following:
    Yep, we still do not use it.
    - John ☆ .o (≧ ▽ ≦) o. ☆ (@JohnMu) August 11, 2017
    The tag was originally used to alert the crawlers that the page was updated, or to specify the date the page was last refreshed.
    In 2011 John Mueller made a post on the Webmaster Central Help forum in which he stated that Google does not use the Last-Modified meta tag for scanning, indexing, or ranking. This tag is also not included in the list of meta tags considered by Google. With all this, other search engines can still use it.

  • Google Search Console sends thousands of verification requests to webmasters by mistake

    Aug 14/2017

    The webmasters who work with Google Search Console have been receiving numerous letters from the service in the last two days asking them to confirm the data. In some cases, thousands of such messages are going to inbox.
    Google’s search quality department specialist John Mueller suggested that the problem may be related to the beta version of Search Console, and apologized:
    "I also noticed that it was happening. I think it started yesterday or the day before yesterday. We sorted out the problem together with the Google Search Console team, and, in our opinion, it does not mean that there is something wrong with your websites. It seems that the problem is on our side, we have confused something, I think this is related to the beta version of Search Console. Perhaps there are some processes that need to be re-tested. But this does not mean that you have to make any changes on your websites, or that you have been attacked by hackers, or something like that. I'm embarrassed and apologize for all these messages that dropped to you inbox mails."
    It should be recalled that Google is working on a new version of Search Console, which became known in July. The company officially confirmed this information in early August and shared the details of the two reports for testing. The new Search Console version will not only change the interface, but also make more data available.

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SEO Facts

  • Seo Facts #184

    For the full holiday weekend, mobile shopping accounted for 32.1% of orders, up from 26.4% over the same period in 2014.  (Source: Custora)


  • Seo Facts #104

    According to findings by The Relevancy Group in April 2015, US marketing executives believe that email marketing alone drives the same level of revenue as their social media, website and display ad efforts combined. (Source: eMarketer)


  • Seo Facts #37

    Total internet advertising spending is growing 16% per year. Mobile accounts for 11% of the total. (TechCrunch)


  • Seo Facts #9

    Inbound leads cost 61% lower than outbound leads. An example of an inbound lead might be from search engine optimization. An outbound lead might be from a cold call.


  • Seo Facts #38

    61% of CMOs say search engines are an effective marketing channel. (AdWeek)


  • Seo Facts #160

    People now spend more time using apps than watching TV. In 2015, U.S. consumers spent 198 minutes in mobile apps per day compared to 168 minutes watching TV. (Source: Mashable)


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