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Top SEO News, 2017

    Google will keep in secret the number of search quality algorithms

    Oct 08/2017

    How many search quality algorithms does Google use? This question was put to the John Mueller, the company’s employee during the last video conference with webmasters.
    The question was:
    "When you mention Google's quality algorithm, how many algorithms do you use?"
    Mueller responded the following:
    "Usually we do not talk about how many algorithms we use. We publicly state that we have 200 factors when it comes to scanning, indexing and ranking.
    Generally, the number of algorithms is a casual number. For instance, one algorithm can be used to display a letter on the search results page. Therefore, we believe that counting the exact number of algorithms that Google uses is not something that is really useful [for optimizers].
    From this point of view, I can’t tell you how many algorithms are involved in Google search."

    Gary Illyes shares his point of view on how important referential audit is

    Oct 08/2017

    At the Brighton SEO event that took place last week, Google rep called Gary Illyes shared his opinion about the importance of auditing the website's link profile. This information was reported by Jennifer Slagg in the TheSEMPost blog.
    Since Google Penguin was modified into real-time update and started ignoring spam links instead of imposing sanctions on websites, this has led to a decrease of the value of auditing external links.
    According to Gary Illyes, auditing of links is not necessary for all websites at the present moment.
    "I talked to a lot of SEO specialists from big enterprises about their business and their answers differed. These companies have different opinions on the reason why they reject links.
    I don't think that helding too many audits makes sense, because, as you noted, we successfully ignore the links, and if we see that the links are of an organic nature, it is highly unlikely that we will apply manual sanctions to a website.
    In case your links are ignored by the "Penguin", there is nothing to worry about.
    I've got my own website, which receives about 100,000 visits a week. I have it for 4 years already and I do not have a file named Disavow. I do not even know who is referring to me.
    Thus, in the case when before a website owner was engaged in buying links or using other prohibited methods of link building, then conducting an audit of the reference profile and rejecting unnatural links is necessary in order to avoid future manual sanctions. It is important to remember that rejecting links can lead to a decrease in resource positions in the global search results, since many webmasters often reject links that actually help the website, rather than doing any harm to it.
    Therefore, referential audits are needed if there were any violations in the history of the resource. They are not necessary for many website owners and it is better to spend this time on improving the website itself, says Slagg.

    Googlebot still refuses to scan HTTP/2

    Oct 08/2017

    During the last video conference with webmasters Google rep called John Mueller said that Googlebot still refrains to scan HTTP.
    The reason is that the crawler already scans the content that fast, so the benefits that the browser receives (web pages loading time is decreased) are not that important.
    "No, at the moment we do not scan HTTP / 2. We are still investigating what we can do about it. In general, the difficult part is that Googlebot is not a browser, so it does not get the same speed effects that are observed within a browser when implementing HTTP / 2. We can cache data and make requests in a different way than a regular browser. Therefore, we do not see the full benefits of scanning HTTP / 2.
    But with more websites implementing push notification feature, Googlebot developers are on the point of adding support for HTTP in future.”
    It should be recalled that in April 2016, John Mueller said that the use of the HTTP / 2 protocol on the website does not directly affect the ranking in Google, but it improves the experience of users due to faster loading speed of the pages. Therefore, if you have a change, it is recommended to move to this protocol.

    Google does not check all spam reports in manual mode

    Oct 08/2017

    Google employee named John Mueller stated that the search team does not check all spam reports manually during the last video conference with webmasters.
    The question to Mueller was the following:
    "Some time ago we sent a report on a spam, but still have not seen any changes. Do you check each and every report manually?"
    The answer was:
    No, we do not check all spam reports manually. "
    Later Mueller added:
    "We are trying to determine which reports about spam have the greatest impact, it is on them that we focus our attention and it is their anti-spam team that checks manually, processes and, if necessary, applies manual sanctions. Most of the other reports that come to us is just information that we collect and can use to improve our algorithms in the future. At the same time, he noted that small reports about violations of one page scale are less prioritized for Google. But when this information can be applied to a number of pages, these reports become more valuable and are prior to be checked.
    As for the report processing time, it takes some considerable time. As Mueller explained, taking measures may take "some time", but not a day or two.
    It should be recalled that in 2016, Google received about 35 thousand messages about spam from users every month. About 65% of all the reports led to manual sanctions.

    Google tests a new format for price extension in Product Listing Ads

    Aug 04/2017

    Merkle agency specialists noticed that Google is testing a new format for price expansion in product listings.
    Testers put the product price, which is shown at a discount, and the crossed-out original price on the right side. As a result, users immediately see that the product participates in the promotion. Testing is carried out in the mobile and desktop Google versions.
    As noted in Merkle, this format of displaying information about the discount allows you to save space in the ad and show other extensions (free delivery, product rating). In addition, it helps to increase CTR ads and highlight company offers among competitors' ads.
    Testing is conducted on a limited scale. Google representative said to the Merkle Company that they are constantly testing various formats to give users the most useful information.

    Google: 503 status code should not be applied for weeks

    June 15/2017

    Google’s spokesman John Mueller said that the server's 503 response code should be used within a few hours, but not weeks.
    503 error means that the server is temporarily unable to process requests for technical reasons (this may be a maintenance, overload, etc.). This is a good method to help Google understand that the website will be unavailable for a limited period of time.
    However, it is not recommended to use it for longer than a few hours. According to Mueller, "weeks" does not mean temporary. He also added that the webmasters are misleading Google in this case.
    If it's not accessible for weeks, it would be misleading to include it in search, imo. It's an error page, essentially.
    - John ☆ .o (▽ ≦ ≦) o. ☆ (@JohnMu) June 8, 2017
    We should remind you that John Mueller previously told how not to lose the position in the search engine, if there is a need to temporarily suspend the website (for a day or more) either due to technical maintenance or for other reasons.

    Google keeps ignoring the Last-Modified meta tag

    Aug 14/2017

    Google still ignores the Last-Modified meta tag in the search. This was stated by the company’s employee, John Mueller providing a response to a question from one of the webmasters on Twitter.
    The question was:
    "In 2011 you said that Google does not use the http-equiv =" last-modified "tag for crawling. Is that still so? ".
    Mueller replied the following:
    Yep, we still do not use it.
    - John ☆ .o (≧ ▽ ≦) o. ☆ (@JohnMu) August 11, 2017
    The tag was originally used to alert the crawlers that the page was updated, or to specify the date the page was last refreshed.
    In 2011 John Mueller made a post on the Webmaster Central Help forum in which he stated that Google does not use the Last-Modified meta tag for scanning, indexing, or ranking. This tag is also not included in the list of meta tags considered by Google. With all this, other search engines can still use it.

    Google updates the guidelines for assessors third time this year

    Aug 05/2017

    It's third time this year that Google has updated the guidelines for assessors (experts assessing the quality of search results and the pages displayed in it). This time, the changes are even smaller than in the previous version of the document, which was published in May 2017.
    The latest innovations will mainly be interested to SEO specialists who work with non-English pages.
    For instance, the pseudoscientific and fake content details have been clarified, comments displaying pornographic ads on websites that do not contain adult content have been removed, new examples of pages with the lowest quality have been introduced, as well as a completely new section on the display of results in English for non-English-speaking locales.
    There are changes that are purely of a natural style: for example, the selection of some words in italics has been removed. The section on using the Foreign Language label for pages in a foreign language like Ukrainian and Russian is replaced with an example of Catalan and Spanish.
    A complete guide for assessors Google is a 160 pages book.
    It should be recalled that the Google assessors guide has already been updated in March and May this year. The main changes aimed at combating dubious content in search results took place this March. The largest May updates affected the assessment of the quality of news websites, in particular the use of the "Upsetting-Offensive" label that was introduced in March.

    Instagram launches tags for sponsored posts

    June 17/2017

    Instagram added a new feature to mark the paid posts with the "Sponsor of publication" label with the indication of the partner company. This information was reported by the service press.
    In the coming weeks, the new label will begin to appear in advertisements and bloggers’ “stories” all around the world. When you click on it, users will be able to go to their business partner account.
    The content creator and its partner will have access to statistics for each publication when the label is used. This will help them understand how subscribers interact with similar materials.
    Content creators will see this information in the Statistics section in Instagram, as well as their partners on their Facebook page.
    Instagram authorities believe that the innovation will strengthen the atmosphere of trust inside the service.
    To date, a new feature is only available for a small number of companies and content authors. In the coming months, developers are planning to launch it for a wide audience along with official rules and guidelines.

    Google My Business has added a tool for website creation

    June 17/2017

    Google My Business has launched a new tool using which users will be able to create a free business card website for their company.
    You need to verify ownership of the company page in My Business to access the tool. The data and photos placed on it will be used to create the website. The website appearance can be configured, and its contents supplemented.
    If you change the company’ data, the website will be automatically updated. In addition, it will be optimized for cross-platform devices.
    Having created a website you can publish it immediately or do that later.
    A window that offers you to create a website appears after the confirmation of the company page. This function is also available in the "Website" menu.
    For more information about this feature see the Help Center.
    According to Google, 60% of small businesses do not have their own website. With the help of a new tool they will be able to create them.

Read about SEO

SEO Facts

  • Seo Facts #8

    Companies that blog have 434% more indexed pages. And companies with more indexed pages get far more leads.


  • Seo Facts #87

    In a July 2015 Ascend2 study of B2B marketing professionals, 43% of respondents asserted that content marketing was one of the most effective tactics for lead generation. (Source: eMarketer).


  • Seo Facts #125

    In a January 2015 study by Social Media Examiner, just over 4 in 10 small and medium-sized business (SMB) marketers worldwide said they were able to measure the ROI of their social media activities. (Source: eMarketer)


  • Seo Facts #4

    The first organic search result will get nearly 33% of clicks. (2013)


  • Seo Facts #40

    In PPC search ads, 86% of all ad impressions accrue to the top four spots. (ClickZ)


  • Seo Facts #92

    76% of B2B marketers in North America said they expect to create more content in 2016 than they did in 2015 according to a September 2015 study by the Content Marketing Institute (CMI) and MarketingProfs. (Source: eMarketer).


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